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Marketing Ch 17 Promotional Concepts Flashcards | StudBud
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Marketing Ch 17 Promotional Concepts
Marketing Ch 17 Promotional Concepts
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Answers
1
What is the most popular form of sales promotion?
coupons
sweepstakes
product placements
loyalty programs
2
Which of the following would be a way for a company to provide information to the media in order to garner publicity?
press conference
all of the above
direct contact with reporters through email or phone
press release
3
McDonald's and DreamWorks promoting the Minions movie through Happy Meals demonstrate which type of sales promotion?
sample
loyalty marketing
product placement
promotional tie-in
4
Tony the Tiger is considered a
Trade Character
All of the above
Logo
Slogan
5
Being able to taste a new flavor of chicken wings at Sam's Club would demonstrate which sales promotion technique?
samples
cross promotion
promotional tie-in
loyalty program
6
Promotion is unique due - it provides one on one verbal communication with the customer and the selling message
Advertising
Personal Selling
Public Relations
Direct Marketing
7
Type of trade promotion involves a manufacturer paying money to a store in order to get their product on the shelves.
trade show
consumer promotion
shelving payment
slotting allowance
8
Which of the following terms best describes promotion?
Communication
Distribution
Profit
Production
9
A (n)___________ promotion is designed to get support from wholesalers, retailers and manufacturers
product
manufacturing
consumer
trade
10
Contest is to skill as sweepstakes is to ______________
timing
ability
chance
knowledge
11
This promotional mix element is designed to create a favorable image for the company or brand
Public Relations
Direct Marketing
Advertising
Personal Selling
12
Promotion involves short term activities designed to increase consumer purchases by offering incentives to buy.
Sales Promotion
Public Relations
Personal Selling
Direct Marketing
13
Which of the following is not an advantage of publicity?
None of the above they are all advantages
It's always positive
It lends credibility
It's free
14
Which of the following does not belong in the AIDA formula?
Attention
Desire
Investment
Action
15
Which of the following is not one of the goals of promotion?
Remind
Inform
Action
Persuade
16
Which sales promotion activity involves featuring a product or brand in a movie, tv show, video game or music video?
product placement
sample
loyalty marketing
promotional tie-in
17
A(n)__________________ is a name, term, design or symbol (or combination of them) that identifies a business
advertisement
brand
promotion
all of the above
18
A press conference is a Q & A session with the ________ ________ in order to promote one's company or product.
workers union
management staff
customer base
news media
19
Which of the following is not a part of Brand?
slogan
advertisement
trade character
brand name
20
A Super Bowl commercial would be an example of this promotion type.
Personal Selling
Public Relations
Advertising
Direct Marketing
21
This sales promotion activity is one that rewards a customer for repeat purchases such as airline miles.
promotional tie-in
loyalty marketing
product placement
price pack/factory pack
22
Twitter, Facebook Instagram or junk mail sent to the person's home are examples of this promotional mix element.
Direct Marketing
Advertising
Public Relations
Personal Selling
23
Which of the following lists the branding process in its proper order?
Awareness, Image, Equity, Loyalty
Awareness, Equity, Image, Loyalty
Image, Awareness, Equity, Loyalty
Equity, Awareness, Image, Loyalty
24
A free toy in a box of cereal or Cracker Jacks would be this type of sales promotion.
loyalty marketing
price pack/factory pack
product placement
promotional tie-in
25
What is the ultimate goal of branding?
loyalty
recognition
persuasion
profit
