Rhetorical Appeals and Devices

"Cigarette smoke contains over 4,800 chemicals, 69 of which are known to cause cancer."

Which rhetorical appeal is used in the ad below?

credibility, personal stake, celebrity appeal, expert opinion, etc.

Which rhetorical appeal is used in the ad below?

Which rhetorical appeal is used in the ad below?

Which rhetorical appeal is used in the ad below?

What type of appeal is used in this ad?

"We shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence..."

A story told in an effort to convey understanding or compare situations to prove a point or support an argument.

facts, statistics, graphs, data, evidence, reasoning

appeals to emotion, loaded words

"Her voice was a flame thrower, igniting her audience."

How words are put together to form thoughts. Look for the structure of sentences and the order of words.

Word choice or the style. Specific words are used to evoke reactions from the audience. Words that pack a punch.

Lady Gaga was more popular than Justin Bieber in 2011 because she has more Facebook fans.

"She spoke passionately, like Martin Luther King, Jr."

Which rhetorical appeal is used in the ad below?

“Doctors all over the world recommend this type of treatment.”

Which rhetorical appeal is used in the ad below?

A word or phrase used two or more times in close proximity.