stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
MK3135_Revision Quiz_Sep2022 Flashcards | StudBud
Explore
/
MK3135_Revision Quiz_Sep2022
MK3135_Revision Quiz_Sep2022
8 terms
·
StudBud Administration
·
79 plays
Imported from external platform
Flashcards
8 cards
F
Practice quiz
P
Host live
L
Questions
8
Answers
1
Which are the components of the marketing mix?
Product, Place, Promotion and Price
Advertising, Public Relations, Digital Marketing
Price, Promotion and Place
Product, Positioning, Promotion and Price
2
Sales promotions is a form/ tool of Marketing Communications.
False
True
3
What is positioning?
Establishing a unique place in customers' minds
Finding ways to communicate in marketing
Finding distributors for one's product
Deciding on the place where a product will be available
4
Which of the below is a good definition of a BRAND?
A brand is an abstract idea.
A brand is a symbol/promise which differentiates the product from others.
A brand is a logo
A brand is the name of a product
5
The concepts "Marketing communications" and "promotion" are synonymous.
False
True
6
There are 3 steps in the target marketing process. Which is the correct order?
Positioning, targeting and segmentation
Targeting, Positioning and Segmentation
Segmentation, Targeting and Positioning
Positioning, segmentation and targeting
7
One important marketing concept is segmentation. What is being segmented?
Pricing options
Brands
Customers/ Market
Products
8
Advertising is one of the tools in the marketing mix.
True
False
