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Duplicate of A Marketing Concepts Review Quiz Flashcards | StudBud
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Duplicate of A Marketing Concepts Review Quiz
Duplicate of A Marketing Concepts Review Quiz
12 terms
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StudBud Administration
A foundations of marketing review quiz. #business #marketing
Flashcards
12 cards
F
Practice quiz
P
Host live
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Questions
12
Answers
1
Name this segment! Apple launches the new IPad Air 2 exclusively at stores in New York city.
Infographics
Psychographics
Geographics
Demographics
2
Name that Function! McDonald’s creates a new line of healthy breakfast wraps.
Promotion and Advertising
Pricing
Market Research
Product
3
The iPad Air "ultra thin" lightweight design is a product feature?
True
False
4
Name this market segmentation! Kashi's targets 27-37 year olds with an Ad for GoLean Ceral
Infographics
Psychographics
Demographics
Geographics
5
Name that Marketing Mix! Ford offers 0% financing for 5 years on new 2017 F-150s.
Price
Place
Product
Promotion
6
The thin, lightweight iPad Air is easy to store and carry around. Is this a Feature or Benefit?
Both
Feature
Neither
Benefit
7
Name that Function! A post appears on Facebook discussing a 30% off sale at Kohl’s.
Selling
Market Research
Pricing
Promotion and Advertising
8
Name that Marketing Mix! A store sets up their Christmas display of
new products
in November.
Promotion
Product
Place
Price
9
Name this Marketing Mix! Muskego Floral adds an Online shopping site.
Place
Product
Promotion
Price
10
Name that Marketing Mix! A local manufacturer uses Wisconsin lumber to make custom furniture.
Product
Price
Place
Promotion
11
Name that Function! A customer does a taste test and answers questions at a grocery store.
Market Research
Pricing
Promotion and Advertising
Selling
12
The 4P's, also known as the marketing mix are:
Price, Product, Place Promotion
Price, Produce, Point, Promotion
Prepare, Protect, Promote, Produce
Pricing, Protecting, Promoting, Pete
