Duplicate of Chapter 3 The Wide World of Sports Marketing

The __________ industry is the world’s largest industry.

Writer who listens to an author’s story & then commits it to paper for a fee

Recreational travel or tours planned around a special interest.

Phenomenon of intl. economic relationships w/goods & services flowing quickly around the world

Traveling for pleasure

Serves as the international governing body for the game of soccer.

The total of new spending resulting from an attraction or event.

Underlying framework supporting economic development, including water, sewers, and roadways.

Business project in which two or more organizations work together & share the costs & profits 

Type of advertising has 1) short ad lead-time, 2) inexpensive, 3) large non-targeted audience.

Percent of the sale price of each book that is paid to the author.

The average expectation within an industry.

This type of advertising has 1) longer ad lead-times, 2) higher ad rates, 3) targeted audience.

Theme parks are opening in India due to 

Orlando, Florida, is a popular location for conferences due to

Responsible travel to natural areas; conserves the environment & sustains local people

An athletic training session: extends over a period of time & concentrates on variety of skills

Industry trends

Young athletes want to participate in a sports camp headed by a famous athlete or coach to

The guidelines and goals set for an entertainment industry.

Sports __________ last one or two days and focus on only one skill.

Popular motivational speakers from the world of sports

A hired professional who plans the marketing campaign and personal appearances for authors 

Portion of money spent by local employers & employees from money collected from tourists 

Group of organizations involved in the same product, group of products, or type of services