Which is a benefit to a business of segmenting a market?

The business is more likely to generate sales from its products

Which of the following are based on the market segment of income?

A designer/luxury suit aimed at professionals

Which of following best describes the term, market segmentation?

Dividing the market into different groups based on needs and wants

Segmenting the market can help a business because:

Prices are more likely to be set that customers are prepared to pay

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GCSE Business Studies - Topic 1.2.3

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Multiple choice questions based on Topic 1.2.3 of Edexcel GCSE Business Studies

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Questions 10

Answers

1
Discount supermarkets eg Aldi and Lidl, are most likely to segment the market according to:
Age
Lifestyle
Gender
Income
2
CBeebies, a BBC television network, is aimed at a segment based upon:
Gender
LOcation
Age
Income
3
Which is a benefit to a business of segmenting a market?
Market segments are always very easy to reach
High sales levels are guaranteed
The business is more likely to generate sales from its products
Increased risk of making inaccurate business decisions
4
Which of the following are based on the market segment of income?
A fragrance aimed at male consumers
A cake suitable for consumers with coeliac disease
A designer/luxury suit aimed at professionals
A package holiday aimed at the 18-30s
5
Which of following best describes the term, market segmentation?
The process of gathering and analysing data from the market place
Dividing the market into different groups based on needs and wants
The elements which influence whether a customer buys a product
The proportion of total market sales sold by one business
6
A Caribbean cruise ship holiday aimed at couples over 65 with a keen interest in travel is segmenting by:
Gender and location
Income and gender
Lifestyle and age
Age and location
7
A business that manufactures and sells vegetarian ready meals is segmenting by:
Lifestyle
Gender
Age
Location
8
Which of the following would be the opposite of “traditional” on a market map?
Modern
Luxury
Everyday
High quality
9
Segmenting the market can help a business because:
The distribution channel chosen will always ensure high sales
Promotion methods chosen will be guaranteed to reach the customer
Prices are more likely to be set that customers are prepared to pay
Products developed will always successfully sell on the market
10
Identifying the position of a product in a market in terms of certain criteria is known as:
Marketing mix
Market mapping
Market share
Market segmentation

GCSE Business Studies - Topic 1.2.3 Flashcards | StudBud