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Chapter 7 Flashcards | StudBud
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Chapter 7
Chapter 7
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Flashcards
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Practice quiz
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Questions
10
Answers
1
Actionable must be able to develop strategies that don’t attract certain segments.
True
False
2
Which concepts should a company not take into account in order to create effective market segmentation?
Measurable
Accsessible
Differentiable
Reliable
3
Differentiable is the defined segments must respond differently to marketing strategies
True
False
4
Census is a count of all the people in a country made by the government on a regular basis.
True
False
5
What is segmentation?
The process of adding a larger market into smaller parts.
The process of dividing a smaller market into larger parts.
The process of subtracting a larger market into smaller parts.
The process of dividing a larger market into smaller parts.
6
Size and purchasing power clearly identified
True
False
7
What are the four broad bases of market segmentation?
Social, Psychographic, Geographic, Demographic
Behavioral, Psychographic, Geographic, Demographic
Behavioral, Physiological, Geographic, Demographic
Behavioral, Psychographic, Physiological, Demographic
8
Accessible is when marketers arent able to reach and serve the segment
False
True
9
In market segmentation, the criteria of being substantail refers to
The purchasing power of the segment
How easy it is to reach the segment
How to attract a certain segment
The size of the segment
10
Which marketing position in Step is incorrect
Evaluate feedback
Analyze competitors position
Clearly define your competitive advantage
Don’t reposition the competition
