Unit 1, Sections 6 & 10 Review

A celebrity appearing in a commercial for a soft drink while wearing a certain brand of clothing is using:

Which of the following is an example of a celebrity endorser?

A primary reason that many colleges and universities sell the naming rights for their new football stadiums arenas is to

Athletes are often considered to be particularly effective promoting products related to their:

Which of the following is an example of branded merchandise?

A company that manufactures products using trademarked property is known as:

Which situation might a celebrity endorser have a negative effect on a product?

Which type of sport teams sells the most licensed products?

Sears pays a fee to the WNBA to have some players come to the store for an autograph signing session. What is this?

Which of the following companies is a licensor (Holds the rights to trademarked property):

What do sponsors want to accomplish by putting their company logos on NASCAR automobiles?

Which of the following is an example of a licensed product?

What might a sports organization offer a business to encourage that business' to sponsor an event?

Which of the following are the most important considerations when designing a basketball team's logo?

Hanes pays a fee to Michael Jordan to appear in a television commercial. This is an example of:

Team-related factors that affect brand equity include:

The team name, mascot, and logo are important elements that a sport/event organization uses to create and maintain _____

A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n):

What are royalties?

Why do large fundraisers and major sporting events often invite celebrities to participate?