Persuasive techniques in Advertising

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Identify what language technique is being used in the following examples.

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Questions 12

Answers

1
1 in 4 users report losing weight after one week on our protein shakes.
Statistic
Expert opinion
Direct appeal
Repetition
2
Buy now! Buy now! Buy now! Or miss out.
Repetition + direct appeal
Direct Appeal + rhetorical question
High modality + emotive language
Repetition + evalutive language
3
Isn't it time you switched to Sensodyne?
Before and After
Rhetorical questions
Celebrity endorsement
Emotive language
4
Every 3 days a baby dies of SIDS in Australia but you can do something about it.
Statistic + emotive language
Statistic + direct appeal
Fact + incentive/gift
Fact + rhetorial question
5
Enjoy every moment - life's more fun with Coca Cola.
Fact
Direct appeal
Testimonial
Association
6
We must act now or lose our forests forever.
Repetition
Fact
High modality words
Expert opinion
7
Buy now and receive a second brush for free!
DIrect appeal + incentive/gift
Emotive language + direct appeal
Incentive/gift + Justaposition
High modality + Repetition
8
We need your help. Please donate today.
Celebrity endorsement
Evaluative language
Rhetorical question
Direct appeal
9
Provide loving care for your baby. Use Johnsons which is gentle and soft on your baby's tender skin.
Association
Facts and Statistics
Emotive language
Rhetorical question
10
Every day thousands of innocent children die needlessly.
Fact + emotive language
Direct appeal + fact
Statistic + emotive language
High modality + statistic
11
Hungry Jacks - the burgers are better.
Direct Appeal
Evaluative language
Emotive language
Testimonial
12
"My kids just love the meals! Every parent should try Eat Fresh."
High modality
Testimonial
Association
Rhetorical Question

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