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Media Literacy Flashcards | StudBud
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Media Literacy
Media Literacy
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Flashcards
25 cards
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Practice quiz
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Questions
25
Answers
1
What audience is this advertisement designed to appeal to?
teenagers
young adults
married couples
parents
2
The purpose of this ad is to appeal to the audience's interest in -
appearance
celebrities
traveling
athletics
3
This Lucky Charms advertisement is aimed at which specific audience?
athletes
kids
adults
teenagers
4
What audience is this advertisement designed to appeal to?
people who travel a lot
teens
parents
children
5
The purpose of this ad is to appeal to the audience's interest in -
celebrities
good bargains
appearance
good health
6
How does the visual image in the ad reinforce the message?
shows a celebrity using the product
uses graphs and charts
conveys humor through juxtaposition of images
uses small print to deemphasize negatives of the product
7
The following advertisement uses facts to persuade it's audience:
True
False
8
This advertisement uses logos to appeal to it's audience.
False
True
9
The following Lucky Charms advertisement is directed towards which specific audience?
kids
all people
teenagers
fathers
10
How does the text in the ad reinforce the message?
uses puns, allusions, or suggestive language
compares the product to an inferior product
presents the positive effects of using the product
uses facts to support claims
11
The purpose of the following ad is to appeal to the audience's interest in -
athletics
good health
bargains
family
12
The following advertisement was designed to appeal to babies.
False
True
13
This advertisement uses an allusion to reinforce the message.
true
false
14
What audience is this advertisement designed to appeal to?
children
babies
athletes
parents
15
How does the text in the ad reinforce the message?
uses statistics/facts to support claims
repeats the name of the product
it compares the product to an inferior product
uses puns, allusions/suggestive language
16
How does the visual image in the ad reinforce the ad's message?
uses charts/graphs
shows a celebrity using the product
it conveys humor through juxtaposition of images
uses small print to deemphasize the negatives of the product
17
The purpose of this ad is to appeal to the audience's interest in -
appearance
good health
athletics
good bargains
18
This advertisement uses a pun to reinforce the message.
True
False
19
How does the visual image in this ad reinforce the message?
shows a celebrity using the product
it uses charts/graphs
it conveys humor through juxtaposition of images
uses puns, allusions/suggestive language
20
How does the text in this ad reinforce the message?
compares the product to an inferior product
uses puns, allusions, or suggestive language
uses statistics/facts to support claims
repeats the name of the product
21
The following advertisement is aimed at which specific audience?
female athletes
young children
obese people trying to lose weight
mothers
22
The following advertisement is aimed at which specific audience?
parents
athletic men
people who travel a lot
children and teens
23
The purpose of this ad is to appeal to the audience's interest in -
celebrities
finding a bargain
good health
facts that support a product
24
How does the visual image in the ad reinforce the message?
uses charts/graphs
uses small print to deemphasize negatives of the product
conveys humor through juxtaposition of images
has a stark contrast between image and background
25
The purpose of this ad is to appeal to the audiences interest in -
good health
appearances
good bargains
celebrities
