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TIO Marketing week 5 Flashcards | StudBud

Explore/TIO Marketing week 5

Macro economic factors - you

Which important model does not belong to customer strategies?

TIO Marketing week 5

7 terms·StudBud Administration

A #marketing #quiz based on # Kotler

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Questions 7

Answers

1
Which important model does not belong to customer strategies?
The Porter Model
SWOT analysis
The market share model
The model by Treacy and Wiersema
2
Macro economic factors - you
Can Control
None of the above
Cannot control and you cannot influence them
Can influence but you cannot control
3
Market leader, Market challenger, Market follower and Market nicher are
Belong to the Porter model of competitive strategies
Competitive positions
Company positions
Belong to the Treacy & Wiersema model
4
Dividing a product's secondary demand through the primary demand : this is the
Total market demand
Market Share
Share market
Revenue
5
The production - , the product - , the sales - , and the marketing concepts are
Marketing Management Orientations
Competitor Strategies
All of the above
Belong to the strengths and weaknesses of a company ·
6
To which of the environmental factors do customers belong?
None of the above
Meso-environmental factors
Micro-environmental factors
Macro-environmental factors
7
To which of the environmental factors do competitors belong?
None of the above
Meso-environmental factors
Micro-environmental factors
Macro-environmental factors