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Quiz 2 Revision Flashcards | StudBud

Explore/Quiz 2 Revision

Quiz 2 Revision

6 terms·StudBud Administration·56 plays

LECTURES L5, L6, L7, L8

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Questions 6

Answers

1
How would you deliver urgent medical supplies in Rwanda?
aerial drone
Rail
motorcycle
Helicopter
2
Which market entry strategy involves greater risk but more control?
Strategic Alliances
Joint venture and consortiums
All of the above
Licensing and Franchising
3
Doing the case study assignments ...
was a pain
none of the above
helped me understand key international marketing concepts
was interesting to note challenges that companies face
4
A Kitkat "matcha" tea flavour sold in Japan is an example of
Product Invention
Product adaptation
Product Standardisation
all of the above
5
If I want to start an international business, what should I consider in evaluating markets
whether I will be a proactive or reactive exporter
what my business model will be for overseas markets
what government assistance and agreements are in place
all of the above
6
What are the challenges in marketing a medical tourism service overseas?
none of the above
how to add "fun" after the medical procedure
how to "sell" its reputation, integrity and trust
getting the government to endorse the business