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Marketing
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A #marketing quiz
Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
Which of the following is NOT a step for advertising your product?
Identify the target group
Create an advertisement
Identify the appropriate price
Calculate the budget
2
To register a brand and be able to use exclusively in the marketplace is known as?
Trade link
Trademark
Market trade tool
Insider trading
3
Which of the following is NOT an interrelated activity for marketing?
Identifying consumers needs
Hiring a person in a new position
providing products to meet those consumers needs.
Advertising & Selling
4
Which is NOT a promotional method businesses use to attract customers to buy their products
Sales Promotion
Direct Marketing
Market Segmentation
Advertising
5
A DVD store would be considered to be in which phase of the product life cycle?
Decline
Maturity
Growth
Introduction
6
Marketing is just advertising and selling?
False
True
7
The key marketing mix consists of the following four P's
Promotion, Place, Prototypes, & Price
Promotion, Products, Plaster & Price
Promotion, Product, Place, & Price
Promotion, Place, Practice & Price
8
Which of the following is NOT a function of Marketing
improving products and developing new ones
Hiring/Firing a person
Researching markets & consumers
Choosing a target market
9
Goods are tangibles things such as....
Refrigerators, computer services repairs & books.
Refrigerators, computers & book delivery services.
Refrigerator repairs, computer service repairs & books.
Refrigerators, computers & books.
10
which of the following is NOT part of the product life cycle?
Introduction
Growth
Maturity
Descent
11
Which of the following is NOT an advantage of the internet as a marketing tool?
Speed and ease of transaction
Instant access to your purchased good
access to products not available in Australia
A vast array of products and services
12
Which law covers ethical behaviour in business?
The Trade Practises of Corporations Act 1974
The Trade of Practical Businesses Act 1975
The Trade Practicals Act 1974
The Trade Practices Act 1974
13
Which of the following is NOT an approach to pricing?
Service pricing
Cost pricing
Recommended Pricing
Price skimming
14
New product pricing strategy which companies set lower prices to gain large market share is?
b. Penetration Pricing
c. Price Skimming
d. Recommended Pricing
a. Regulated Pricing
15
Services are the intangibles such as.......
Counselling, gardening, cleaning & education
Counselling books, gardening, cleaning products & education
Counselling, garden gnomes, cleaning & education.
Counselling, gardening tools, cleaning, & educational books.
16
The aims of packaging are identification, containment and protection, safety and ???
to attract competitors
to attract interest
to attract concerned citizens
to attract customers
17
The brand or brand mark also refers to the symbol or style the business name is written?
True
False
18
When pricing a product, businesses must take into account two factors?
Customer and Product orientation
Customer and Preview orientation
Customised Promotional pricing orientation
Consumer and Promotional orientation
19
Marketing applies to any item designed & offered to a target market including goods & services
False
True
20
It is unethical to mislead consumers by describing a product as better than it really is.
False
True
