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New Media & Commericals Flashcards | StudBud
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New Media & Commericals
Which is your favorite streaming service?
What is a webisode?
New Media & Commericals
40 terms
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StudBud Administration
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20 plays
Preproduction - Spring 2018
Flashcards
40 cards
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Practice quiz
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Host live
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Questions
40
Answers
1
What is a webisode?
Content produced for the internet
Content produced for tablets
Content produced for television
Content produced for mobile devices
2
Which is your favorite streaming service?
Amazon
Hulu
Netflix
Other
3
Match the site to its parent company:
CNET
CBS
Viacom
NBC
Disney
4
What is a creative recommend? A recommendation of...
The producer who best brings the project to life
The executive producer who best brings the project to life
The director who best brings the project to life
The talent who best brings the project to life
5
Which is not a suggestion for shooting mobisodes?
Use brighter lighting
Shoot at a faster speed
Avoid crowding the soundtrack with unnecessary noises
Use many closeups
6
What is included in a bid-package
Schedule, final scripts, boards and specs
Crew list, schedule, and storyboards
Cast list, final scripts, and schedule
The budget, schedule, and boards and specs
7
What is a "cost plus" job?
Where the agency only pays for actual costs
Where the agency pays for the budget and additional costs
8
Which is a way to create buzz about a new product?
Create teaser videos
Post on message boards
Target social media groups
Create a blog and post content
9
Someone tell of a "special venue" they've been to?
No answer is wrong
No answer is wrong
No answer is wrong
No answer is wrong
10
A platform is defined as...
The driving plot line in a story
The ways in which we deliver content
A podium to stand on
How we tell stories
11
When shooting live action sequences to be cut into video or online games , it's important to...
Make a distinct difference from the original material
Match the lighting & style of the original material
12
What is transmedia?
How narrative can be told across a single platform
How narrative can be told across multiple platforms
How narrative can be broken down for key story points
13
Which is an example of transmedia?
Interactive games
Interactive websites
Behind the scenes footage on a show's set
These are all examples of Transmedia
14
What does VOD stand for?
Video On Digital
Video On Display
Video On Doom
Video On Demand
15
Which show is an example of "vote who you want to win" interactive TV show?
MasterChef
American Idol
The Bachelor
America's Next Top Model
16
What will you find in a pre-production book?
A cast list
Storyboards
The script
A vendor list
17
Match the site to its parent company:
Crackle
Amazon
Viacom
Sony Pictures Entertainment
Netflix
18
Would virtual reality and augmented reality be considered a type of "new media"
No
Yes
19
Which is a skill needed for producing new media?
Animation abilities (Or access to someone who can animate)
The ability to tell a story in 5-10 minutes
Marketing skills
Respect for each platform and their guidelines
20
Which is an example used in the book?
ABC's Desperate House Wives
NBC's Heros
The Matrix
Starwars
21
Define "new media"
What the elderly calls "technology"
The use of digital tech as a means of telling stories & info
The ways which we deliver content
Pulled items used for a reshoot of a feature film.
22
Match the site to its parent company:
DGamer
Sony
NBC
Disney
Viacom
23
What is a writer responsible for when developing new media?
Developing characters
Dealing with plot points
Writing dialogue
Dealing with story structure
24
Who purchases airtime for a commercial spot?
The 1st AD
The agency's traffic department
The director
The executive producer
25
What is an avatar?
A data transmission rate
The actual time at which an event or process occurs
An artificial world where users become absorbed in
A computer user's representation of themselves/alter ego
26
What is a "Short list"
A list of potential directors and their reels
A list of potential talent and their reels
A list of props needed
A list of potential producers and their reels
27
True or false: Every production must be covered by general liability insurance
True
False
28
What is a pre-bid meeting?
Determines the concepts of the commercial
Determines the ballpark budget
Another term for a preproduction meeting
Determines the success rate of a project
29
The production supervisor is responsible for...
Maintaining set conditions
Tracking all costs of a show
Dealing with the vendors list
Hiring cast and crew
30
What is an Advergame?
A toy that has its own intelligence
A game that contains an advertisement for a product
Interactive video games
Involving multiple media and game elements to tell stories
31
In a commercial, who signs a contract with SAG?
The Executives
The Production Company
The Agency
The Director
32
Which duo makes up the initial creative team of a commercial?
The Stage Manager & Talent
The Copywriter & Producer?
The Director & Producer
The Art Director & Copywriter
33
When does a director get hired for a commercial?
During brainstorming for the idea
Before the idea is pitched to the client
After approval from the client
During the pitch session for the client
34
It is the responsibility of the ______ to assure all elements of new media are working properly
Software Programmer
Project Manager
Project Supervisor
Stage Manager
35
If hired in a New Media division of a company, what would you be responsible for?
Creating content used for online interaction with the show
Creating product placement
Creating content directly for the television show or movie
Coming up with idea for the next sequel or episode
36
True or False: Production guidelines universally work for every device
True
False
37
The wrap book should...
Show any wrap party details
Include an overview of the job done
Be given out for christmas
38
True or False: Commercials never have line producers?
False
True
39
What makes an environment or product "immersive?"
Being able to vote for your favorite part
Being submerged under water with a virtual reality headset
As long as it's animated it's immersive
Transporting everything but physical bodies into new worlds
40
True or False: Cross-Platforms is also a cross-promotional opportunity
False
True
