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Marketing LCB Quiz 1
Marketing LCB Quiz 1
10 terms
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StudBud Administration
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Fundamental terms and concepts in marketing
Flashcards
10 cards
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Practice quiz
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Questions
10
Answers
1
Which product element would you consider to be part of the
Augmented Product
?
Product warranty
Product flavour
Packaging colour
Packaging design
2
Which element is
NOT
part of the 4P Marketing Mix?
Price
Product
Place
Priority
3
If the circus is coming to town and you paint a sign saying ‘Circus Coming to the Fairground Saturday,’ that is ..?
Advertising
Sales Promotion
Publicity
Market Research
4
What is
another name
for the General Environment of a business?
Task Environment
Natural Environment
Micro-Environment
Macro-Environment
5
Increased unemployment and reduced disposable income are ______ factors in a PESTLE analysis.
Economic
Political
Technological
Legal
6
What does USP stand for?
Unique Selling Point
User Service Portal
Uneven Selling Proposition
Unicorn Salty Pancake
7
The most famous tool to analyse the
Macro-Environment
is called a ..?
PESTLE Analysis
SWOT Analysis
Competitor Analysis
Five Forces Analysis
8
Which form of marketing focuses on a very
small
audience?
Direct Marketing
Advertising
Sales Promotion
Personal Selling
9
What do
Strengths
and
Opportunities
in a SWOT analysis have in
common
?
They both originate from inside my business
They both have positive impact on my business
They both have negative impact on my business
They both originate from outside my business
10
Which form of marketing is most likely to reach a very
large
audience?
Advertising
Sales Promotion
Direct Marketing
Personal Selling
