Ch 1 & 2 Final Review

Marketing jobs are found at the lowest and highest levels of a company.

Which of the following mrkting techniques often results in consumers making unneeded purchases?

An approach to customer service that gives employees authority to solve many customer problems

Offering products produced or manufactured by others for sale to customers is known as ________

What %of jobs in the USA are marketing jobs or have marketing as a major job responsibility?

This function det the best way to help customers locate, obtain, & use an org prod & ser

In the early 1900s, businesses were mostly concerned about producing products

Merchandising bus take raw materials & change their form 2 be used in produc of other products

This function establishes & communicates the value of products and services

Planning is the most important element of the “4 Ps of Marketing.”

Marketing encourages businesses to provide products and services that consumers want.

Individuals benefit from marketing bc it improves exchanges between businesses and consumers

This marketing function provides security for products, personnel, and customers.

Being self-________________ means you do not rely on others for the things you need to survive.

Many important social issues are now receiving much attention because of effective marketing.

The average cost of all marketing activities is about ___ percent of the price of products.

By agreeing to a code of ethics, business people encourage responsible behavior.

Marketing activities and jobs have not changed much over the past 100 years.

Which of the following is not one of the four rights identified in the Consumer Bill of Rights?

When you buy an ice cream cone or a digital camera, you are involved in marketing.

Consumerism became an important influence on bus. practices in 1980s under President Reagan

Senior citizens are especially vulnerable to unethical business practices.

Taking personal responsibility for actions is known as ____________________.

Businesses that use the marketing concept

Selling high-quality products does not require marketing.

Which of the following businesses is directly involved in marketing?

Specialization of labor resulted in less of a product being produced to exch with other people

When a company decides which delivery service to use to get its products to customers

In the past bus expected customers to take most of the responsib for completing mkt activities.

This federal law protects small businesses from unfair pricing practices between manufacturers and large businesses.

Marketing has only positive effects on people and society.

Exchanging products or services with others by agreeing on their values is known as

Marketing activities are not important for companies engaging in international trade.

Using high-profile entertainment people to talk about your brand is called _______ marketing.

In the 1950s and 1960s marketing departments reduced the use of advertising.

The approach 2 managing mkting activities changes as org understand what makes mkting effective

An emphasis on producing and distributing new products was characteristic of the

A location where people bring products to be conveniently exchanged is a

Marketing skills are valuable only to people who are directly employed in marketing.

When customers’ wants and needs are met, they are more likely to be loyal customers.

Which of the following is a consumer protection organization sponsored by businesses?

Marketing can

Each of the 9 marketing functions occurs every time a product or service is developed and sold.

Economists have shown that marketing activities lower prices in the long run.

An organized effort to influence a company by refusing to purchase its products is called a

The first step of the marketing concept is to

The primary reason for a business to exist is to provide employment for people.

Businesses must comply with consumer protection laws or risk fines and a loss of business.

Marketing helps educate consumers to make better purchasing decisions.

____________________ is the creation and maintenance of satisfying exchange relationships.