Marketing Dynamics : Chapter 28 Marketing Management

How a person leads

Financial report that shows the revenue and expenses for a business during a specific time

Money that a business makes for the products or services it sells.

Formula for forecasted sales-increase

Prediction of future sales based on past sales

Allows employees to make their own decisions

Process of setting financial goals and developing methods for reaching them.

What states that the employee will not share any company information with outsiders?

Explain Profit

Encourages team members to participate

Financial Report that shows net worth of the company.

Define Tactical Planning

When employee uses private company info to purchase company stock

When Marketers add employees to the team, he or she becomes?

Managers must possess which of these skills

Define Organizational Chart

Sometimes refereed to as trade secrets

Combo of the the democratic and autocratic styles

Percentage of expected increase in sales

Monitoring costs to stay within the budget

Define Operational Planning

What chapter is this?

Financial plan that reflects anticipated revenue.

Using someones words without giving them credit

Value of a company

When employee has competing interests

The ability to recognize emotions, realize how your emotions affect other people

Define Strategic Planning

Leader makes all decisions

Process of hiring people