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Business Studies - Marketing Revision Flashcards | StudBud
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Business Studies - Marketing Revision
Business Studies - Marketing Revision
20 terms
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Marketing Topic
Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
What are the stages of the product life cycle?
maturity
post maturity
introduction
growth
2
Which market segmentation variable looks at income levels?
demographic
psychographic
behavioural
georgraphic
3
What factor influencing consumer choice is the Competition and Consumer Act (2010) ?
psychological
economic
government
sociocultural
4
What law governs deceptive and misleading advertising?
fair trading act
competition and consumer act
australian consumer law
work place health and safety act
5
Name the process that systematically collects, records and analyses information.
market research
primary data
6
Is observation a method of collecting primary data?
no
yes
7
What are the three P's of the extended marketing mix?
people
processes
physical evidence
8
Consumer laws protect consumers by ensuring that products have....
right to a refund
warranties
protection against misleading avertising
implied conditions
9
Which is an example of deceptive and misleading advertising.
fine print
country of origin
vague statements
puffery
10
What is the term that describes using geographic location to set different prices?
bait and switch
price points
price discrimination
cost based pricing
11
Which of the following are examples of unethical advertising due to truth and accuracy.
false and misleading
vague statements
exaggerated claims (puffery)
concealed facts
12
Is a mass market large or small?
large
small
13
Name 3 types of market.
intermediate
resource
consumer
industrial
14
Coupons are an example of a promotion (sales promotion) strategy?
no
yes
15
Is branding a price strategy?
no
yes
16
Identify one historical approach to marketing.
sales approach
marketing approach 2
marketing approach 1
production approach
17
Which of the following is not part of SWOT?
weaknesses
threats
strengths
organisation
18
What is the strategic role of marketing?
profit maximisation
to reduce costs
the four p's
to advertise goods
19
What is the term given to a public person that can influence others?
celebrity endorsement
opinion leader
20
Global Marketing includes...
global branding
customisation
global pricing
standardisation
