MKTG Concepts Ch 12: Business-to-Business Marketing

Question 1

The only types of companies classified as business consumers are producers

Accepted Answer

False

Question 2

The hardest purchasing situation for a business is buying a product for the first time

Accepted Answer

True

Question 3

Since there are fewer business customers than final consumers = small sales revenue

Accepted Answer

False

Question 4

Direct distribution from producer to customer is common in business-to-business marketing

Accepted Answer

True

Question 5

Businesses who buy products for resale to final consumers usually don't change the form of them

Accepted Answer

True

Question 6

A poor purchasing choice is picking a supplier that isn't able to deliver items on time

Accepted Answer

True

Question 7

Most exchanges involving products or services are between businesses and final consumers

Accepted Answer

False

Question 8

The majority of products purchased by businesses are for final consumption

Accepted Answer

False

Questions 8