Marketing management is ________.

choosing target markets and getting, keeping, and growing customers

The term marketing refers to _______

A philosophy that stresses customer value and satisfaction.

The best Defn of Mktg given by Kotler is _______

process by which companies create value for customers

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Marketing Management quiz 1

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Questions 10

Answers

1
. Which marketing strategy give emphasis on creating new offerings for existing markets.
market penetration
Product development.
diversification
market development
2
Marketing management is ________.
Developing marketing strategies to move the company forward
Managing the marketing process
Monitoring the profitability of the company’s products and services
choosing target markets and getting, keeping, and growing customers
3
Distinctive competency describes an organization’s______
Weakness
Threats
Strengths
Opportunities
4
In SWOT analysis, which one is internal factor?
Technology
Customer trends
Industry/market structure
R & D
5
.What is the most profitable approach for developing foreign markets?
Market penetration
Market development
New offering development
Diversification
6
Which factor should not consider for adopting market penetration?
Increase market share
competitive reaction
Market growth
Promotional activities
7
_____ is the father of Modern Marketing.
Lester Wunderman
Abraham Maslow
Philip Kotler
Peter Drucker
8
The term marketing refers to _______
A philosophy that stresses customer value and satisfaction.
Sales Planning, Strategy and Implementation
A new product needs ideas, Developments, concepts and improvements.
Advertising, Sales Promotion, Publicity and Public Relational activities
9
The best Defn of Mktg given by Kotler is _______
None of the above
process by which companies create value for customers
activity, set of institutions & processes for creating, value
societal process by which individuals groups obtain what they need & want
10
Good marketing is no accident but a result of careful planning and _____.
Policies
Execution
Promotion
Selling

Marketing Management quiz 1 Flashcards | StudBud