MKT 345 Final Exam Review

The communications model requires a source and a message, but receivers of the message are not part of the model.

A nuclear family consists of ________.

________ occurs when people appear to "forget" about the negative source and change their attitude.

________ is the first element in the traditional communications model.

Wedding rice, birthday candles, and diplomas are considered ________.

Blue-collar workers with relatively high-prestige jobs consider themselves as ________.

All of the following are important components of social class except for ________.

Education is one determining factor in future income.

A communicator's expertise, objectivity and trustworthiness refer to ________.

Effective social media advertising is the result of ________.

________ reference groups influence broadly defined values or behavior.

The reputation of the retailer who sells the product has a major influence on message credibility.

An age cohort that describes kids who were born in 2003 and later is ________.

The transmission of a message from a sender to a receiver via a medium of transmission is known as ________.

An age ________ consists of people of similar ages who have undergone similar experiences.

Opinion leadership tends to be ________.

If Walmart pays Facebook when a Facebook user clicks on Walmart's ad, Walmart is utilizing ________.

Combining data on consumer expenditures & other socioeconomic factors with geographic information is called

A subculture is a group whose members share beliefs and common experiences that set them apart from others.

Only through ________ can the sender of a message determine whether and how well the message was received.

The ________ affects the persuasive impact of the message.

Consumers who always looking for novel products or services and who are first to try something new are ________.

The perception that physically attractive people are smarter & happier than average people is a result of the _______.

A set of multiple symbolic behaviors that occur in a fixed sequence and tend to be repeated is called a ________.

The ________ is the initiator of communication.

________ consist of channels where consumers pass along messages about brand to one another.

________ is consumers' selectivity in paying attention to advertising messages.

A reference group composed of people that the consumer actually knows is called a(n) ________

The process of adaptation to one country's cultural environment by a person from another country is called ________.

A type of reference group is ________.

Christy, Jillian, and Robert were all born between 1965 and 1985; they are considered part of Generation X.

A communicator's expertise, objectivity and trustworthiness refer to ________.

________ is a lasting, general evaluation of people, objects, advertisements, or issues.