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Lecture 10 Marketing Strategies Flashcards | StudBud
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Lecture 10 Marketing Strategies
Lecture 10 Marketing Strategies
14 terms
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Explore the world of marketing strategies and learn about their importance and different concepts
Flashcards
14 cards
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Practice quiz
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Questions
14
Answers
1
How does the selling concept operate?
Encourage more buying
Limit customer interaction
Focus on high prices
Reduce product availability
2
What is the societal marketing concept?
Focus on short-term profits
Ignore consumer needs
Emphasize social welfare
Prioritize company gains
3
What is the production concept?
Emphasize unique designs
Target niche markets
Focus on luxury items
High efficiency, low cost
4
What is a key B2B characteristic?
Short decision cycles
Smaller transaction amounts
Mass marketing reliance
Fewer, concentrated customers
5
Which concept emphasizes product quality?
Production concept
Product concept
Selling concept
Marketing concept
6
How does B2C marketing operate?
Geographically concentrated
Long decision cycles
Personal selling focus
Mass marketing via ads
7
What is a societal marketing example?
Focus on high profits
Ignore social welfare
Limit consumer satisfaction
Allocate sales to charity
8
Why are marketing strategies important?
Increase product cost
Limit customer reach
Reduce market research
Prepare for competition
9
How does marketing concept differ?
Emphasize high prices
Prioritize product features
Focus on customer needs
Ignore customer feedback
10
Which concept focuses on innovation?
Selling concept
Marketing concept
Product concept
Production concept
11
What is a benefit of marketing strategies?
Reduce customer satisfaction
Increase production costs
Optimize resource use
Limit market reach
12
What is B2B marketing strategy?
Direct sales to consumers
Exchange between businesses
Focus on retail markets
Emphasize mass advertising
13
How does B2C marketing differ?
Ignore customer loyalty
Focus on business clients
Directly sells to consumers
Limit advertising efforts
14
What defines a marketing strategy?
Random business actions
Game plan for customers
Spontaneous sales tactics
Unplanned marketing efforts
