What would be a good use for a poll on social media? (2 correct answers)

To see an estimate of interest in a product, Collecting customer feedback

Words that link to a business to improve search results

What is direct advertising?

Using adverts to get people to buy a product or sign up to a service

Why is it important that the websites and social media profiles have a consistent colour scheme?

Consumers know that it is the same business

Why is it important businesses use social media to keep up to date with suppliers and competition?

To help with marketing and product development

What is indirect advertising?

Creating a positive attitude towards a product or service

What is a disadvantage of direct advertising?

Consumers are annoyed at the constant appearance of a product

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BTEC Level 3 IT - Business Uses of Social Media

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Business Uses of Social Media

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Questions 10

Answers

1
What would be a good use for a poll on social media? (2 correct answers)
To see an estimate of interest in a product
To look at things unrelated to the business
To find out about partying
Collecting customer feedback
2
What are keywords?
Words that are shaped like keys
Words that are necessary to understand a topic
Words that link to a business to improve search results
Words that link to pictures of keys
3
Facebook works well for small promotional videos, not a series of videos.
False
True
4
What is direct advertising?
Using product placement to get people to buy a product
Creating a positive attitude towards the business through sponsorship
Dissuading an audience to buy products and services through social media
Using adverts to get people to buy a product or sign up to a service
5
Why is it important that the websites and social media profiles have a consistent colour scheme?
Consumers know that it is the same business
Other businesses know to use the same colour scheme
The content can be mixed up easily
So consumers know that the business is different
6
Which is a reason that businesses use social media?
To spam people with offers
To ask irrelevant questions about people
To annoy people with personal opinions
To promote the business
7
Why is it important businesses use social media to keep up to date with suppliers and competition?
To help with advertising
To help annoy other businesses
To help with posting videos
To help with marketing and product development
8
What should be the same across social media profiles and a website?
Small bits of information
Large blocks of information
Colour scheme and graphics
Nothing
9
What is indirect advertising?
Telling consumers to buy a product or a service
Creating a positive attitude towards a product or service
Annoying people with constant updates on sales and discounts
Promoting the business through good examples of customer service
10
What is a disadvantage of direct advertising?
Consumers are annoyed at the constant appearance of a product
Consumers are happy at the constant appearance of a product
Consumers find products quite easily
Consumers can't find what they are looking for

BTEC Level 3 IT - Business Uses of Social Media Flashcards | StudBud