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Purpose of Sports Marketing & Sports Marketing Mix Flashcards | StudBud
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Purpose of Sports Marketing & Sports Marketing Mix
Purpose of Sports Marketing & Sports Marketing Mix
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Flashcards
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Questions
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Answers
1
13. Why might sports marketers offer special promotions?
A. To increase the players' fitness
B. To enhance fan experience and attendance
D. To change the rules of the game
C. To improve stadium infrastructure
2
7. What is one way sports marketers can increase fan engagement?
C. Building larger stadiums
A. Providing high salaries to players
B. Creating interactive social media content
D. Reducing ticket prices
3
1. What is the primary purpose of sports marketing?
A. To entertain fans
B. To sell tickets
D. To create sports teams
C. To promote sports events and products
4
4. Which of the following is an example of sports marketing promotion?
A. Ticket pricing
D. Stadium location
B. Merchandise design
C. Advertising a sports event
5
11. What is an example of using 'price' in sports marketing?
C. Player endorsements
A. Sponsorship deals
B. Ticket discounts
D. Stadium maintenance
6
6. Why is pricing important in sports marketing?
A. It determines the audience size
D. It decides the players' salaries
B. It affects revenue and attendance
C. It influences the sports rules
7
8. What does 'promotion' in sports marketing include?
C. Only online marketing
A. Only television adverts
B. All forms of communication with fans
D. Only print media
8
15. Which of the following is a method to analyse the success of sports marketing strategies?
B. Hiring new coaches
A. Fan surveys
D. Increasing ticket prices
C. Changing team colours
9
2. Which element is NOT part of the sports marketing mix?
D. Personality
A. Product
B. Price
C. Place
10
What does the 'product' in sports marketing refer to?
B. The sports equipment
C. The sports event or team
A. The athletes
D. The stadium
11
10. What is a common product in sports marketing?
B. A sports event
A. A sports drink
D. A sports shoe
C. A sports car
12
9. Which is a key goal of sports marketing?
B. To increase participation and viewership
D. To construct new facilities
C. To change sports rules
A. To reduce competition
13
12. Which element of the sports marketing mix involves the distribution of the product?
C. Place
A. Product
B. Price
D. Promotion
14
5. How can sports marketers use 'place' in their strategy?
B. By choosing the right venues
C. By creating adverts
D. By hiring athletes
A. By setting ticket prices
15
14. What might be included in 'product' for sports marketing?
C. The stadium seating
A. The sports team and its games
D. The weather
B. The fans
