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Introduction to Business and Marketing Flashcards | StudBud
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Introduction to Business and Marketing
Introduction to Business and Marketing
26 terms
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StudBud Administration
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1,175 plays
an overview of course lesson ranging from marketing, finance, management, and operations
Flashcards
26 cards
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Questions
26
Answers
1
entitles a creditor to receive a payment, or payments, from a debtor in circumstances specified in a contract between
liabiltiy
financial claim
net worth
equity
2
a building, equipment, and machinery are all examples of _________ resources
capital
natural
labor
entreprenuerial
3
businesses produce more and hire more employees
trough
peak
expansion
contraction
4
a sample of food being served at a food court
production/procurement
management
marketing
finance
5
is the promotion of a product, brand or service to a viewership in order to attract interest, engagement and sales.
advertisement
appellation
adversity
appeal
6
is any commercial activity that
seeks profit by providing goods and services
to others in
exchange for money
strategies
management
businesss
marketing
7
effectively uses the company’s resources by planning, organizing, and controlling them to achieve the company’s goals
management
marketing
maturation
matriculation
8
is the ownership of any asset after any liabilities associated with the asset are cleared.
equity
liabilties
assets
profit
9
The 4Ps of marketing is also known as the
the 4 factors
the 4 factors of production
marketing mix
the principalities of business
10
Which P (of the marketing mix) dictates or affects the other elements of the marketing mix
product
placement
price
promotion
11
The goal of ________ is to reveal the importance of why a consumer needs the product or service and why its worth buying
placement
promotion
precision
price
12
Process that creates, manufacturers, grows, or improves a good or services
precision
production
product
price
13
The four stages of the business cycle are
expansion, reformation, peak, extraction
extraction, compassion, expansion, trough
expansion, contraction, peak, trough
trough, peak recession, contraction
14
economic activity is at its highest
peak
trough
contraction
expansion
15
Which of the following is NOT a factor of production?
Capital Resource
Natural Resource
Entrepreneurial Resource
Managerial Resource
16
The Functions of business includes
production, marketing, peak, management
marketing, finance, procurement/production, marketing management
management, marketing, market share, managerial leadership
finance, marketing, management, production/procurement
17
Which of the following elements DO NOT contribute towards the focus of an emotional appeal
logic
messages
imagery
music
18
The upkeep of a manufacturing plant
procurement
marketing
finance
management
19
a loan taken out or a car payment is considered
equity
asset
liability
20
Sports Academy selling Nike, Adidas, and Under Armour products
production
marketing
procurement
management
21
Opportunity cost is the most desired trade-off or alternative that is given up when a consumer has made a choice
False
True
22
a fully purchased car, a fully purchased home
asset
liability
23
what are the two types of appeals?
rational & pschological
rational and humor
emotional and logical
emotional and rational
24
triggers a response in connection with the product or service being advertised which can lead to an action
attention
appeal
attraction
advertisement
25
define credit score
any credit card purchase that nets rewards points
a measure of credit worthiness
A name for your monthly credit card statement
something people with good credit say when they make a purchase
26
assets - liabitlies = net worth
False
True
