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One Agency Pop Quiz Flashcards | StudBud
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One Agency Pop Quiz
One Agency Pop Quiz
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StudBud Administration
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Learn all about Google's Managed agency business in AUNZ!
Flashcards
25 cards
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Practice quiz
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Host live
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Questions
25
Answers
1
How does a torso account strategist help transform agencies to drive exponential success?
Manage relationships between agency CEOs and Google
Acquire new clients for agencies
Work with mid-long tail clients across agencies
Work with large clients exclusively
2
How many people in the GMS agency team have a twin?
4
2
1
3
3
How many teams engage with GMS independent agencies?
6
1
3
2
4
Business physically closest to the Google Sydney office that is managed by the GMS Agency team?
The Star
Lend Lease
Dolton House
Fairfax
5
Which is the biggest agency that we manage revenue wise?
Sparro
Web Profits
NMPI
Omnicom
6
Which of the following is not true about an agency Account Strategist?
One owned an agency in Brazil
One is Russian
One is a chronic sleepwalker
One speaks five languages
7
How many Googlers support an individual agency in GMS?
6-8
2-4
1
5
8
What kind of agencies does the GMS Managed agency team typically work with ?
Holding Groups
Creative Agencies
Independent Performance Agencies (Indies)
Direct Marketing Agencies
9
In how many continents were people from the managed agency teams born?
3
6
5
4
10
How does an acquisition specialist help transform agencies to drive exponential success?
Managing relationships between agency CEOs and Google
Working with large clients exclusively
Working with mid-long tail clients across agencies
Assists with acquiring new to Google clients for agencies
11
How many independent agencies do we engage with in GMS?
120
20
780
230
12
What are the 2018 focus areas for GMS in the agency space?
Drive higher growth rates
All of the above
Improving agency skillsets
Product diversification
13
Which verticals are supported by GMS agency teams?
Retail
All Verticals
CPG
Finance
14
How much revenue does the GMS Managed agency team manage?
$500M
$1.5B
$300M
$1B
15
What will we be calling this new segmentation?
Agency Go To Market (AGTM)
Agency Potential & Existing Growth (APEG)
Universal Exponential Agency Growth (UAEG)
Agencies of the Future (AOTF)
16
What is the average growth rate of an agency in GMS?
20%
29%
22.5%
10%
17
How many markets is AGTM active at the moment?
3
All Markets
2
1
18
How does the Head Account Strategist help transform agencies to drive exponential success?
Drive strong growth for agencies' top clients.
Managing agency & client C-level relationships
Work on scaled product adoptions
Options 1 & 3
19
How many Google “Teenagers” does the agency team have?
2
0
4
1
20
What are some well known Aussie brands supported by the Managed agency team?
Dymocks
Matt Blatt
Crown
All of the above
21
What is the most senior role in an agency pod?
Torso account strategist (TAS)
Agency Development Manager (ADM)
Head Account Strategist (HAS)
Acquisition Specialist
22
From Q3 2018, how will the GMS agency teams segment which agencies we work with?
Based purely on client spend
By how good the CEO's growth strategy looks on paper
By Agency Headcount
Through a combination of current & potential growth
23
What is the overall vision of the GMS Managed agency teams?
Transform agencies to drive exponential success
Organize the world's information
Brand innovation
Drive agency growth rates
24
How many people in the GMS agency team have Googler siblings?
5
3
0
6
25
Which of the following is not one of the new team names for the GMS Managed agency team?
Builders
Pathfinders
Crawlers
Challengers
