Marketing: Unit 1-Chapter 3: SWOT Analysis

The consumer demand is shifting away from your products

The consumer does not agree with the way you develop your product.

Which are the internal factors of the SWOT analysis?

A new competitor has entered the market.

From market research, you noticed an area not being meet

Increase in population/demographic profile

The government has added new regulations

You are expanding into global markets

Your sales team has to cover a very large territory which requires overnights stays and extensive driving.

You have a very strong brand name which is national recognized.

Your employees are unorganized

You have a good reputation among customers

You have not patented your product idea.

You have a large number of employees who show up late and take extended breaks.

Your sales team is outpacing the competition and has 62% of the overall market.

Natural disasters and political corruptions are examples of

You have a weak brand name

In the SWOT the internal factors are controllable

You just updated your technology

You recently hired new staff with advanced degrees in your field.

You have limited financial resources

Your products are easily accessible to customers

Your product is very expensive to make

In the SWOT the external factors are controllable

You have found international opportunities to sell your idea

What are the negative factors of the SWOT Analysis?

The government has removed some of the current trade barriers

Customer Service speaks two or more languages

You have a chance to sponsor some local events in the community

Emerging customer needs