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Business Studies - Marketing
Business Studies - Marketing
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Marketing Topic #hscbusinessstudies
Flashcards
20 cards
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Questions
20
Answers
1
What is the term that describes using geographic location to set different prices?
price discrimination
bait and switch
price points
cost based pricing
2
Which market segmentation variable looks at income levels?
psychographic
demographic
behavioural
georgraphic
3
What are the stages of the product life cycle?
maturity
post maturity
introduction
growth
4
Is branding a price strategy?
no
yes
5
Name the process that systematically collects, records and analyses information.
primary data
market research
6
Which is an example of deceptive and misleading advertising.
puffery
country of origin
vague statements
fine print
7
What are the three P's of the extended marketing mix?
people
physical evidence
processes
8
Name 3 types of market.
consumer
intermediate
industrial
resource
9
Global Marketing includes...
global pricing
customisation
standardisation
global branding
10
Is observation a method of collecting primary data?
no
yes
11
Identify one historical approach to marketing.
sales approach
production approach
marketing approach 2
marketing approach 1
12
What is the strategic role of marketing?
to advertise goods
to reduce costs
the four p's
profit maximisation
13
What is the term given to a public person that can influence others?
opinion leader
celebrity endorsement
14
What law governs deceptive and misleading advertising?
australian consumer law
fair trading act
work place health and safety act
competition and consumer act
15
Which of the following are examples of unethical advertising due to truth and accuracy.
vague statements
concealed facts
false and misleading
exaggerated claims (puffery)
16
Coupons are an example of a promotion (sales promotion) strategy?
no
yes
17
What factor influencing consumer choice is the Competition and Consumer Act (2010) ?
sociocultural
government
economic
psychological
18
Is a mass market large or small?
large
small
19
Which of the following is not part of SWOT?
weaknesses
strengths
organisation
threats
20
Consumer laws protect consumers by ensuring that products have....
right to a refund
implied conditions
warranties
protection against misleading avertising
