BUS 485 - Review Midterm SP18

A _ is a direction of events that has some momentum.it reveals the shape of the future

In chapter 6 we watched Dan Gilbert in a TedTalk. We make choices based on where we are in

Michael Porter's value chain would identify which of the following as a support activity?

Which of the following is a challenge which business marketers differ from consumer marketers?

The value delivery process is broken into 3 portions

We watched a video in Chapter 4 on Customer loyalty by Adam Posner. He said loyalty is driven

____ provide diagnostic info abt how and why we observe certain effects in the marketplace,

The family in a buyer's life consisting of parents and siblings is the ________.

occur when consumers view a communication

In the cycle of complete strategic planning, taking corrective action is a part of ________.

________ portrays the "whole person" interacting with his or her environment

purchasing departmt reorders items on a routine basis & chooses from suppliers on approved list

In this type of need, the customer would like the dealer to include an onboard GPS system

•a set of benefits that satisfy those needs

dif between prospective customer’s eval of all benefits & costs of an offering & perceived alt

changing technology• globalization• deregulation• privatization• customer resistance-just a few

In Walt Disney's, customers can visit a fairy kingdom, a pirate ship, Disney is marketing a(n)

The marketing research process has how many steps? Know them

There are 3 main segments to core marketing concepts: target marketing, positioning & XXXX

A strategic-planning gap can be corrected by ________.

________ mgmnt is the art&science of choosing target market &getting, keeping, & growning cust.

In this type of need. The customer wants a car whose operating cost, not initial price, is low.

The final step of customer value analysis is to ________.

We studied Intel in great depth. They created the "Bunny People" in 1997. This was critical

Chapter 1 talked about 5 types of needs. The customer wants an inexpensive type of car-which 1?

What are the effects of this 80% “Forecasting Accuracy” performance level ________.

Enriching Women's Lives"-used by Mary Kay. This ex of which characteristics of good mission

In this type of need- The customer expects good service from the dealer which one is this?

_____is the study of how individuals, groups, and orgs select, buy, use, and dispose of goods,

________ can be defined as a deeply held commitment to rebuy preferred product

purchaser buys a product or service for the first time

Which of the following statements about marketing is true?

In this type of need the customer wants friends to see him or her as a savvy consumer

A fad is more predictable and durable than a trend.

In the value delivery process, “choosing the value” implies ___, - essence of strategic marktg.

In chapter 3 we looked at forecast simulators. For volume forecasts you should look at

When a consumer considers a prodt or service, they will choose prodt or delivers highest___