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Duplicate of Marketing Essentials Chapter 17 Promotional Concepts and Strategies Flashcards | StudBud
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Duplicate of Marketing Essentials Chapter 17 Promotional Concepts and Strategies
Duplicate of Marketing Essentials Chapter 17 Promotional Concepts and Strategies
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#17 Marketing Essentials
Flashcards
60 cards
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Questions
60
Answers
1
What are incentives that encourage customers to buy?
Push Policy
Pull Policy
Trade Policies
Sales Promotions
2
What is used to promote many products because they create customer excitement?
Incentives
Coupons
Premiums
Tie-ins
3
What represents all marketing activities, other than personal selling?
Sales Promotion
Sales Promotion
Personal Selling
Release Promotion
4
What type of Promotion is: radio commercial about a new car
Product Promotion
Institutional Promotion
Publicity
Promotional Mix
5
Personal selling required direct contact
false
true
6
Marketing program that rewards customers by offering incentives for repeat purchases
reputation marketing
client marketing
loyalty marketing
goodwill marketing
7
What enables an organization to influence a target audience?
Sales Promotions
Public Relations
Direct Marketing
News Releases
8
Manufacturer to get distribution channel members to purchase products.
customer concept
consumer concept
push concept
pull concept
9
Trade promotions would be considered B2B
false
true
10
Dante calls all of his previous clients to ask if they are interested in a new product
Direct Marketing
Sales Promotion
Personal Selling
Advertising
11
Placement is
inexpensive
costly
newsworthy
free
12
A news release refers to any activity designed to create goodwill toward a business
false
true
13
Kevin Johnson is the CEO of
Xerox
Wal-Mart
Starbucks
JC Penney
14
Products earned & given through contests or as sweepstakes awars
promotional tie-ins
incentives
publicity
premiums
15
PoP stands for
no such thing
Point of Payment
Point of Preview
Point of Purchase
16
Which one of these is not a part of the Promotional Mix:
Sales Promotion
News
Personal Selling
Advertising
17
What tactic do Public Relation Professionals use?
Publicity
Smear
Promotion
Advertising
18
What are cross-promotions and cross-selling campaigns?
Promotional Tie-ins
Coupons
Premiums
Incentives
19
One can major in this in college
Sales Promotion
Advertising
Product Promotion
Public Relations
20
Point of Purchase can be the "checkout" at Target and/or Kohls
false
true
21
Yahoo awarding points to buyers is considered an "online loyalty" program
true
false
22
Companies and non-profits rely on promotion to attract customers
false
true
23
Having a coca-cola product on "Dancing with the Stars" is considered
physical placement
product placement
item placement
cola placement
24
What is a low cost item given to customers at a discount?
Markets
Premiums
Coupons
Promotions
25
Disney World & Southwest Airlines offering a great deal for the customer is considered a
promotional relations
promotional tie-in
promotional escape
promotional mix
26
Which of the following is not Personal Selling:
Telemarketing
Door-to-Door Sales
Car Salesman
E-Commerce
27
There are _____steps of the promotional mix
5
3
6
4
28
Contests require
"no skill"
and Sweepstakes require
a "skill"
true
false
29
Sam's Club offers customers free food samples of their products.
Advertising
Direct Marketing
Personal Selling
Sales Promotion
30
What does business use to convince prospects to select their products instead of other brands?
Advertising
Marketing
Product Promotion
Institutional Promotion
31
What is designed to get support for a product from manufactures?
Premiums
Trade Promotions
Consumer Promotion
Coupons
32
Low-cost premiums given away at special events
traffic builders
lane builders
highway builders
zone builders
33
Paid
form of nonpersonal promotion of ideas, goods & services by an identified sponsor
advertising
incentive
promotion
promotional mix
34
What type of promotion is: Newspaper ad assuring customers that the company has a safe product
Direct Promotion
Product Promotion
Institutional Promotion
Push Policy
35
Kay's Jewelry Store offers its employees a $50 gift card to the first person to sell 5 watches
Sales Promotion
Public Relations
Advertising
Personal Selling
36
Another name for cross promotion is cross selling
false
true
37
What encourages customers and prospects to buy a product or service?
Coupons
Trade Promotions
Consumer Promotions
Premiums
38
A pre-written story about a company, etc., that is sent to the media
news/press release
institutional promotion
advertising
publicity
39
Gamestop emails their followers about new game release dates
Advertising
Direct Marketing
Sales Promotion
Public Relations
40
What is persuasive communication?
Marketing
Institutional Promotion
Promotion
Product Promotion
41
Loyalty programs are offered by
all are correct
speedway
starbucks
giant eagle
42
This is a copywriting acronym
AIDA
ADIA
ADDA
AIDI
43
Free gifts placed in product packaging are called
factory packs
favor gains
free packs
free gifts
44
Direct marketing is
e-marketing
social media
all are correct
mail
45
What is sent out to certain media outlets?
Promotions
Media Memos
News Releases
Media Advertising
46
The public relations department issues
all are correct
creates favorable image
handles damage control
news releases
47
____________ is used to create a favorable image for business?
Institutional Promotion
Public Relations Adviser
Promotion
Advertising
48
What is a form of non-personal promotion
Direct Marketing
Marketing
Advertising
Promotion
49
What entitles customers to cash discounts on goods and services?
Coupons
Tie-ins
Incentives
Premiums
50
What type of promotion is: Newspaper ad about a company's diverse employees.
Sales Promotion
Trade Promotion
Product Promotion
Institutional Promotion
51
Directs promotion to potential consumers or relies on advertising geared to consumers
pull concept
consumer concept
customer concept
push concept
52
What uses a mix of personal selling, advertising, and buying discounts?
Push Policy
Pull Policy
Fall Policy
Raise Policy
53
Combination of different types of promotion
product promotion
public relations
direct marketing
promotional mix
54
Which type of marketing is targeted to a specific group of prospects?
Price Marketing
Institutional Marketing
Direct Marketing
Product Marketing
55
What directs promotions toward the consumer?
Push Policy
Fall Policy
Raise Policy
Pull Policy
56
A car salesman shows a young couple their selection of new convertibles
Sales Promotion
Public Relations
Direct Marketing
Personal Selling
57
Low-cost items given away free to customers with a purchase
incentives
publicity
premiums
promotion
58
A news release is the same as a press release
true
false
59
Victoria Secret emails their customers with details about an upcoming sale
Advertising
Direct Marketing
Personal Selling
Sales Promotion
60
Bed Bath & Beyond puts coupons in the Sunday Newspaper.
Sales Promotion
Direct Marketing
Public Relations
Advertising
