Year 12 Media: Communication Theories

Question 1

What decade was the reinforcement theory created in?

Accepted Answer

1960s

Question 2

Which statement best refers to the Semiotic Constructivist Theory?

Accepted Answer

Non-Linear Relationship

Question 3

The study of which event lead to the creation of the Agenda Setting Function theory?

Accepted Answer

1968 US Presidential Campaign

Question 4

Which theory suggests that the television encourages a particular belief about society?

Accepted Answer

Cultivation Theory

Question 5

The 'study of signs' is known as what in media studies?

Accepted Answer

Semiotics

Question 6

Autonomous audiences means that they are...?

Accepted Answer

alike

Question 7

The following image best refers to which communication theory?

Accepted Answer

Hypodermic Needle Theory

Question 8

The Uses and Gratification theory is considered to be?

Accepted Answer

Non-linear

Question 9

Which theory sees the media in only a positive way andignores the potential negative impact?

Accepted Answer

Uses and Gratification Theory

Question 10

Which theorist was involved with the Reinforcement Theory?

Accepted Answer

Joseph Klapper

Question 11

Children's programming averages how many traumatic incidents per hour?

Accepted Answer

20

Question 12

The use of Propaganda during WW2 is considered to be the use of which theory?

Accepted Answer

Hypodermic Needle Theory

Question 13

The cultivation theory is considered to be?

Accepted Answer

Passive

Question 14

The 'Kylie Effect' is best known as evidence for which communication theory?

Accepted Answer

Agenda Setting Function Theory

Question 15

Research at the Glasgow Media Group in 1976 lead to the further development of which theory?

Accepted Answer

Agenda Setting Function Theory

Question 16

The cultivation theory was devised by Professor George Gerbnerin which decade?

Accepted Answer

1970s

Question 17

The process of 'framing' is a significant aspect of which communication theory?

Accepted Answer

Agenda Setting Function Theory

Question 18

The uses and gratification theory is considered to be?

Accepted Answer

Active

Question 19

Which decade did the Hypodermic Needle Theory begin to be theorised in?

Accepted Answer

1920s

Question 20

Which theorist devised the Uses and Gratification Theory?

Accepted Answer

Harold Lasswell

Question 21

George Gerbner devised which communication theory in the 1970s?

Accepted Answer

Cultivation Theory

Question 22

__ suggested a persons parents were most important in the development of their political belief

Accepted Answer

Beck & Jennings

Question 23

Media regulation is very important when the audience is?

Accepted Answer

passive

Question 24

The Semiotic Constructivist is considered to be?

Accepted Answer

Non-linear

Question 25

What type of mass media is the basis behind the cultivation theory?

Accepted Answer

Television

Question 26

What decade did the Uses and Gratification theory come about?

Accepted Answer

1940s

Question 27

Which of the following is NOT a socialising agent?

Accepted Answer

Wealth

Question 28

The hypodermic needle theory is considered to be?

Accepted Answer

Linear

Question 29

'Communication being relayed to large groups of people at one time' refers to which term?

Accepted Answer

Mass Media

Question 30

The Agenda Setting Function theory is considered to be?

Accepted Answer

Linear

Question 31

Media has the power to select or omit information ‘on behalf’ of the audience in which theory?

Accepted Answer

Agenda Setting Function Theory

Question 32

The hypodermic needle theory is considered to be?

Accepted Answer

Passive

Question 33

The semiotic constructivist theory is which of the following?

Accepted Answer

Audience Theory

Question 34

Other than the The Payne Fund Studies Group the hypodermic needle theory was studied where else

Accepted Answer

The Frankfurt School

Question 35

The Reinforcement theory is considered to be?

Accepted Answer

Non-linear

Question 36

Which country's citizens did the 'Imedi' News scandal fool into thinking Russia had invaded?

Accepted Answer

Georgia

Question 37

In what year did the War of the Worlds Broadcast occur?

Accepted Answer

1938

Question 38

Professor Maxwell McCombs and which other theorist devised the Agenda Setting function theory?

Accepted Answer

Donald Shaw

Question 39

Sociologist Joseph Klapperwrote about the Reinforcement Theory in which book?

Accepted Answer

The Effects of Mass Communication

Question 40

'What the audience does with media rather than what the media does to the audience' refers to?

Accepted Answer

Reception Theory

Question 41

The agenda setting function theory is considered to be?

Accepted Answer

Passive

Question 42

Which communication theory focus on quantitate research as evidence?

Accepted Answer

Uses & Gratification Theory

Question 43

Which video streaming service is most popular in Australia?

Accepted Answer

Netflix

Question 44

'Audience choose what types of media they consume and what they don’t' refers to what process?

Accepted Answer

Selection and Omission

Question 45

The semiotic constructivist theory is considered to be?

Accepted Answer

Active

Question 46

How many traumatic incidents are there for every hour of television?

Accepted Answer

5

Question 47

Social media best relates to which theory of communication?

Accepted Answer

Uses and Gratification Theory

Question 48

'Ways of conceptualising the relationship between the mass media & audiences.' refers to?

Accepted Answer

Communication Theories

Question 49

Out of the following functions which was later added to the Uses & Gratification theory?

Accepted Answer

Companionship

Question 50

The reinforcement theory is considered to be?

Accepted Answer

Active

Question 51

Which is NOT a function of the Uses and Gratification Theory?

Accepted Answer

Connection

Question 52

Roland Barthes was best known for the study of which theory?

Accepted Answer

Semiotic Constructivist Theory

Question 53

'Socialising agents' applies to which theory?

Accepted Answer

Reinforcement Theory

Question 54

Which communication theory best applies to Orsen Welles 'War of the Worlds' Radio play?

Accepted Answer

Hypodermic Needle Theory

Year 12 Media: Communication Theories

Questions 54

Year 12 Media: Communication Theories

Questions 54