Midterm Review 8

The use of logic and reason with facts and truth to convince the audience

Uses beautiful and attractive people to sell you something

Convincing the audience of your own credibility

Overstates the effectiveness or importance of a product

Appeals to emotion; sometimes it is irrational and unpredictable

Presents a scary situation and follows it up with what to do to avoid that horrible event

Belief that most people are seeking a "good buy"

Creates the impression that you have to act fast

Attempts to persuade the consumer that something is good because "everyone" is doing it

Uses tests, statistics and scientific sounding words to lend credibility to something

a short and striking or memorable phrase used in advertising.

Repeats product, service or position several times

Uses a popular figure such as a celebrity to endorse a product, service or cause

all in favor of one's viewpoint by using only arguments that support a position

Asks a question in which no response is expected or desired (the answer is obvious).

The art of seeing the available means of persuasion