SEM II 2.06-2.09 Quiz Review

In which of the following situations might a business decide to increase its marketing budget?

What does the license grant portion of the license-agreement specify?

Your event company assigns one staff member to each sponsor so you cna over-deliver on their expectations. This is:

Marketers often develop and publish a promotional calendar of events as a

When looking for celebrity endorsements for an event what characteristic should they have?

Sending "thank you" gifts, sending event recaps, offering to help with other marketing opportunities are ways to

A characteristic of a full-service ad agency - it contains

What does trade dress protect?

The cheapest way to find a foundation for a potential grant is

What is the main benefit of a sports team conducting a community outreach project, such as a food drive?

Why do traditional sales promotions often fail to increase attendance at sporting events?

When should sport/event organizers consider hiring a promotional agency?

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The primary objective of developing sports/event public relations strategies is to:

Who am I with?

A trademark can protect which of the following?

A guideline to follow when preparing promotional budgets is to keep them flexible because they

Which of the following is an example of a sales promotion aimed at boosting attendance?

The main characteristic of a FULL SERVICE ad agency:

A business that uses advertised specials to attract customer interest?

Many businesses coordinate a wide variety of activites- advertising, sales promos, in-store displays- to

What should you do within a week after your event?

Which of the following is an example of publicity in the sport/event industry

Which of the following is an example of publicity in the sport/event industry

The Asheville Tourists hand out free gloves at a kids' summer baseball camp. This is an example of:

The Panthers hold a contest for $100 in merch. To enter, share a pic of Sir Purr on social media. This is

The Atlanta Falcons and NHL logos are considered service marks because of

When meeting with a prospective sponsor, event organizers should always emphasize

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A big reason teams use ad agencies is

One big reason businesses hire ad agencies is

Which of the following would be the most important factor you should consider when hiring an ad agency?

Which part of the licensing agreement specifies beginning and end dates of the contract?

Which of the following is an example of coordinating promotional activities:

Because a prospective sponsor may have questions, an event organizer shouldplan to

When prospecting for sponsors, start with