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Marketing Mix Vocabulary Flashcards | StudBud
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Marketing Mix Vocabulary
Marketing Mix Vocabulary
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Answers
1
One who uses a product or service
Brand
Customer
Marketing
Competition
2
Selling dog treats to pet owners
Purpose
Price
Promotion
Target Market
3
Just Do It is an example of
Product
Logo
Premium
Slogan
4
what is Marketing?
The process of communicating
The process of communicating the value of a product or service to customers
The value of a product
the value of a service to customers
5
_________________________________ is the Business competition is the contest between businesses that sell similar items
Brand
Target Market
Premium
Competition
6
A person who buys the product or service is a _____________________________.
Brand
Customer
Target Market
Competition
7
A _________________________________ are promotional items that are linked to a product that often require box tops
Premium
Customer
Promotion
Product
8
The process of communicating the value of a product or service is
Marketing
Promotion
Premium
Brand
9
How you enclose and protect a product is
Brand
Logo
Packaging
Price
10
A ____________________________________ is A specific group of people with shared characteristics that a business markets
Premium
Customer
Target Market
Purpose
11
Where you locate your product is
Price
Product
Promotion
Place
12
McDonald's vs. Wendy's is an example of
Premium
Customer
Competition
Target Market
13
A product, service, or concept that is publicly distinguished from other products, services, or concepts
Product
Brand
Logo
Slogan
14
The Dawn commercial where they use Dawn to clean the ducks after an oil spill
Purpose
Customer
Product
Public Relations
15
The department of ________________ is responsible for promoting a favorable image to the public.
Target Market
Promotion
Public Relations
Premium
16
Where you locate your product is
Product
Promotion
Place
Price
17
The object or end to be achieved is the
Logo
Target Market
Purpose
Brand
18
______________________ is the way you advertise your product.
Price
Place
Competition
Promotion
19
The amount of money needed to buy or sell a product is its
Brand
Promotion
Price
Competition
20
Helping a business to keep a positive image
Public Relations
Customer
Target Market
Marketing
21
A _________________________________ are promotional items that are linked to a product that often require box tops
Premium
Product
Brand
Promotion
22
What does the marketing strategy do
puts the marketing plan into action
identify the target market
project the profitable sales
identify the company's strengths
23
______________ serve to represent a given organization or company through a visual image that can be easily recognized
Promotion
Slogan
Premium
Logo
24
A a brief attention-getting phrase used in advertising or promotion is a
Promotion
Customer
Slogan
Logo
25
Rivalry between businesses that offer similar types of goods or services
Competition
Brand
Public Relations
Slogan