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MKT310 IMC Media Planning Flashcards | StudBud

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What information is used to select a target audience?

IMC stands for

MKT310 IMC Media Planning

10 terms·StudBud Administration·3 plays

A #quiz about #IMC #integratedmarketingcommunications

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Questions 10

Answers

1
IMC stands for
Integral Marketing Concepts
Integrated Marketing Communications
Integrated Market Communications
None of the above
2
What information is used to select a target audience?
Buyer behaviour
All of the above
Demographics
Consumer values and lifestyles
3
ERPS stands for
None of the above
Effective Rating Points
Essential Rating points
Equal Rating points
4
Reach X Frequency =
Effective Rating Points
Gross Profit Rating
Target Audience Rating Points
Gross Rating Points
5
CPM =
Cost per thousand measurement
Cost per million impressions
Cost per thousand impressions
Cost per 100 impressions
6
A metric used to calculate CPM for online aadvertising include:
CTR
All of the above
CPA
CPC
7
Three different schedules for timing include:
Continuous, passive, flowing
Constant, periodical, flighting
Continuous, pulsing, flighting
Continuous, periodical, flighting
8
How many exposures are required for recall?
1
at least 10
3 or more
2
9
Estimating the exposure utility for each level of vehicle exposure is also referred to as:
Estimate of Exposure Utility (EEU)
GRP
Opportunity to See (OTS)
Have no idea
10
What is the first step in the media strategy?
Media Buying
Target audience selection
Media evaluation
Setting objectives