Created only when buying power supports a persons want.

7. Physical needs is:

Basic needs includes food, shelter and safety

27. Variability in service characteristics is:

A quality of the service may vary depending on who provides it

26. Inseparability can be defined as:

A service that cannot be seperated between the service provider and guest

18. Core benefits in product level is:

The basic needs characteristics of a product

8. Social needs in hospitality business is:

Courtesy and friendly service from a waiter in a restaurant

28. Perishable in service can be determined as

Services cannot be stored for later sale or use

12. At growth stage in product life cycle:

A hotel business must focus on brand awareness

23. Break-even pricing is:

A price strategy to create brand awareness and customer loyalty

Do not result in the ownership of anything

4. Marketing can be defined as

An activity to create values, retain the customers and gain profits.

25. Intangibility can be defined as:

A service cannot be seen, tasted,felt,heard or smelt before being bought.

24. Cost-based pricing is:

A price strategy to mark up costing and to earn medium to high revenue

Provides visual or auditory recognition of the product

19. Augmented product level is where:

Offer a good value that differentiate the product/service with the rival

2. The external environment in marketing consist of

Competitors, Economic Condition and Technology

Anything that can be offered to a market for attention and satisfaction

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QUIZ 1 DTM50153

30 termsStudBud Administration12 plays

FORMATIVE QUIZ

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Questions 30

Answers

1
9. Demands means:
Created only when buying power supports a persons want.
To perform a healthy and pleasant life
People's need that are molded by culture
A kind of things that a person need to have a satisfaction
2
7. Physical needs is:
Common needs such as good food and comfortable room to stay
Special needs
To achieve self actualization
Basic needs includes food, shelter and safety
3
22. Why pricing is significant?
Cost efficiency to gain profit
Determine the business with stay longer in the marketplace
Static percentage
Determine first impression
4
27. Variability in service characteristics is:
A quality of the service may vary depending on who provides it
Services cannot be stored for later sale or use
A service that cannot be seperated between the service provider and guest
A service cannot be seen, tasted,felt,heard or smelt before being bought.
5
29. Lack of ownership is one of the elements in
Product characteristics
Demand characteristics
Service characteristics
Value characteristics
6
26. Inseparability can be defined as:
Services cannot be stored for later sale or use
A service that cannot be seperated between the service provider and guest
A quality of the service may vary depending on who provides it
A service cannot be seen, tasted,felt,heard or smelt before being bought.
7
17. Product level consist of ________ level
4
5
3
6
8
18. Core benefits in product level is:
Support expectations and good values of a customer's need
Support demand characteristics of a product
The basic needs characteristics of a product
Support the basic needs and of a products
9
8. Social needs in hospitality business is:
Self-esteem needs
Courtesy and friendly service from a waiter in a restaurant
Basic interaction and communication
Basic service from a waiter to the guest
10
28. Perishable in service can be determined as
A quality of the service may vary depending on who provides it
A service that cannot be seperated between the service provider and guest
Services cannot be stored for later sale or use
A service cannot be seen, tasted,felt,heard or smelt before being bought.
11
1. Principles in marketing consist of _____ elements
5
8
10
7
12
12. At growth stage in product life cycle:
A hospitality business lowering the price to compete with vmany rivals
A hotel incur on more costing to promote the product/service
A market become saturated.
A hotel business must focus on brand awareness
13
10. Product life cycle consist of _________ stage
5
4
6
3
14
3. Customer orientation involves
Reviewing guests feedback
Focused on target market
Offer products and service that the Hotel think right for the customers.
Ensure profits and returns.
15
23. Break-even pricing is:
A price strategy to create brand awareness and customer loyalty
A price strategy to increase and maximize profits
A price strategy to mark up costing and to earn high revenue
A price strategy to decrease brand awareness and customer loyalty
16
14. Marketing mix strategies have _________ elements
5
7
6
8
17
16. Service means :
Anything that can be offered to a market for attention and satisfaction
Do not result in the ownership of anything
Anything that can be offered to a market for attention
Essentially tangible
18
4. Marketing can be defined as
An activity to sustain longer in the market.
An activity to create customers demand.
An activity to satisfy customer needs
An activity to create values, retain the customers and gain profits.
19
25. Intangibility can be defined as:
A service cannot be seen, tasted,felt,heard or smelt before being bought.
A quality of the service may vary depending on who provides it
A service that cannot be seperated between the service provider and guest
Services cannot be stored for later sale or use
20
24. Cost-based pricing is:
A price strategy to decrease and eliminate profits
A price strategy to mark up costing and to earn medium to high revenue
A price strategy to determines the maximum price at ceiling price
A price strategy to decrease brand awareness and customer loyalty
21
20. Brand mark is:
Provides visual or auditory recognition of the product
Registered and protected brand name, symbol orlogo
Legal name for business used for contracts andother formal situations
A product could be brand with an individualname
22
6. Needs of customers can be categorized into ______ types
4
3
2
1
23
5. Marketing concepts consist of ______ elements
6
8
7
5
24
19. Augmented product level is where:
Offer a good value that differentiate the product/service with the rival
An expectations of a customer's wants of a product/service in future
Support expectations and good values of a customer's need
There is a similar value in the product/service with the competitor
25
13. At maturity stage in product life cycle:
A market become saturated.
A hospitality business lowering the price to compete with vmany rivals
A hotel incur on more costing to promote the product/service
A hotel business must focus on brand awareness
26
30. The image potrays the types of ______________
Customer characteristics
Marketing strategies
Market orientation
Market segmentation
27
11. The third stage in product life cycle is:
Growth
Decline
Introduction
Maturity
28
2. The external environment in marketing consist of
Target Market
Political, Technology and Transportation
Competitors, Economic Condition and Technology
Political and Staffing
29
21. Logo is a:
Trademark
Brand name
Brand mark
Symbol
30
15. Product means :
Anything that can be offered to a market for attention and satisfaction
Essentially intangible
Do not result in the ownership ofanything
Anything that can be offered to a market for attention

QUIZ 1 DTM50153 Flashcards | StudBud