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NZST Marketing Flashcards | StudBud
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NZST Marketing
NZST Marketing
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An #NZST #Diploma Quiz! on basic #Marketing concepts and theories.
Flashcards
30 cards
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Practice quiz
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Questions
30
Answers
1
What are 4 of the 8 Marketing Concepts?
Public Relations, Media, Forums, Blogs
Newspaper, TV, Radio, Internet
Place, Price, Promotion, Product
Need, Demand, Marketing Mix, Advertising
2
If a product is sold at a low price, it may be perceived as being...
Of good value
Of poor value
3
Which of the following is found in a SWOT analysis?
Objectives and Goals
Strengths and Weaknesses
Sales and Threats
Opportunities and Threats
4
What are the 4 P's of marketing?
Product, Price, Parcel, Promotion
Product, Place, Promotion, Price
Price, Promotion, Package, Place
Perfect Place to Package Parcels
5
What is primary research also known as?
Field Research
Desk Research
Paddock Research
Report Analysis
6
Using figures and other numerical information is an example of:
Qualitative Data
Quality Control
Queuing Theory
Quantitative Research
7
What is meant by a 'market'?
The Stock Market
Online Shopping
A place to buy fruits and vegetables
Any potential buyer of a product
8
This image is an example of what?
Product Range
Market Map
Market Research
Product Pricing
9
Price is the only element of the Marketing Mix that produces revenue. True or False?
False
True
10
In the Marketing Mix, the 'P' for distribution is:
Place
Price
Product
Promotion
11
Primary research is information that has not previously existed before.
True
False
12
Which of the below is an advantage of having e-commerce set up on your company website?
Being able to try the product
Waiting for the product
Delivery costs
Open 24/7
13
Door to door sales is an example:
Personal Selling
Direct Mail
E-commerce
Pop Up's
14
What is Market Segmentation?
Dividing products into subcategories
Categorising groups of people based on their hair colour
Dividing the market into subgroups w similar characteristics
Segmenting your brand by product lines
15
When a group of people get together to discuss a product it is called a:
Survey
Product Range
Questionnaire
Focus group
16
What is an example of DEMOGRAPHIC segmentation?
Buys a new phone every year
Loves hiking
Divorced, no children
Born in Guatemala
17
What is the 'Shot Gun Approach'?
A style of shooting a weapon
Targeting two market segments
Mass Marketing
Scattered marketing
18
Wholesalers are also known as...
Middlemen
Agents
Retailers
Producers
19
Consider the goal of marketing - who are the two main groups that need to be satisfied?
Distribution Channel
Company
CEO
Customers
20
The primary consideration effecting the price of a product is...
Quantity
Quality
Profit
Demand
21
What market research would be best for a small business to use?
Focus groups
Questionnaire
Prime Ministers question time
Face to Face interviews
22
The buying and selling of goods and services online is called...
E-commercial
O-commerce
E-Commerce
Commercial Shopping
23
What is one major difference between mainstream retail marketing and tourism marketing?
The customer is often not the final user
Tourism is a service rather than a tangible product
The destination is typically marketed before the attraction
The market is often offshore
24
Selecting the right combination of the 4 P's is called:
Marketing Maximum
Marketing Mix
Marketing Makeup
Marketing Mix-Up
25
This image is an example of what?
Product Life Cycle
Channel of Distribution
Chain of Commmission
Marketing Mix
26
The Marketing Mix is also known as...
Marketing Combo
The 2 P's
The 4 P's
Mapping
27
Considering someone is from NZ, AU, UK, or US falls into what type of segmentation?
Demographic
Geographic
Behavioural
Psychographic
28
What method of promotion wouldn't a small business use?
Local Radio
Newspaper
Direct Mail
TV
29
Select all that apply: What is a product often marketed using the 'Shot Gun Approach'?
Dish Detergent
Bread
Adventure Activities
Toilet Paper
30
Promotion is made up of 4 main areas. Select all answers that apply.
Public Relations
Personal Selling
Pricing It Right
Advertisting
