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A #business A Level quiz on #marketing #A2 #A2Business #ASBusiness #AS
Flashcards
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Questions
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Answers
1
A business allocates 15% of its turnover (£3 million)to the marketing budget. What's the value?
£400,000
£450,000
£350,000
£500,000
2
On the Boston Matrix, what is labelled D
Dog
Rising Star
Cash Cow
Problem Child
3
Which of the following would be an example of market segmentation?
Age
Ethics
Finance
HR
4
An example of 'Above the Line' advertising...
Television
Sales promotion
Digital Marketing
Email
5
Which of the following is a factor in buyer behaviour?
Research
Income
All below
Sampling
6
On the Boston Matrix, what is labelled C
Cash Cow
Problem Child
Dog
Rising star
7
In Economic terms, what market share must a (EU) business have to be classified as a Monopoly.
30%
51%
25%
50%
8
Market Share
All of the above
The % of a businesses sales over whole market sales
The proportion of sales over year
% of sales in a market place
9
What is the stage 'X'
Maturity
Moistity
Saturation
Stagnation
10
AIDA stands for...
Attention, Interest, Desire and Action
Awareness, Intrest, Desire and Action
Attention, Investigate, Desire and Acquire
Action, Inquire, Desire and Argue
11
What did the Weights and Measures Act (1985) prohibit
All stores should use the same weights and measures
Stopped wrongly labelling products.
Stopped the use of 'Metric' measurements
Stopped use of 'imperial' measurements
12
The term 'place' in the 4 P's of the marketing mix refer to...
Where the product is made
Where the product portfolio is
Where the product is sold
Where the product is distributed
13
An example of field research is...
Looking at the yellow pages
Using a company report
Completing a survey
A trip to the countryside
14
An example of Qualitative market research is...
Focus Group
Multiple Choice questionnaire
Statistics
Past sales figures
15
Pie.com has exclusivity on a Sweet Potato & feta pie. What price strategy should Pie.com use?
Price Creaming
Competition-based Pricing
Price Skimming
Premium Pricing
16
Cadbury's launched a peanut butter dairy milk bar as dairy milk was in decline. What is this?
An extension strategy
Cycle adaption
Maturity extension
A product cycle
17
Which of these would be an example of a niche market
ASDA
Wholefoods
Tesco
Sainsbury's
18
On the Boston Matrix, what is labelled B
Cash Cow
Dog
Rising Star
Problem Child
19
Which of the following is not a promotional offer?
'2 for 3'
Buy One Get One Free
Loss leaders
10% Off
20
What year was the 'Sales of Goods Act' introduced and updated?
2012 and 1979
2010 and 1979
2008 and 1969
2010 and 1989
21
Which acronym below refers to the competition organisation?
CTO
CMA
CMO
CTA
22
B2B is short for...
Buyer to Business
Business to Business
Business to Customer
Business to Buyer
23
On the Boston Matrix what is labelled 'A'?
Problem Child
Dog
Cash Cow
Rising Star
24
Which of these does not appear in the DAGMAR acronym
Defining
Goals
Adevrtising
Repeat
25
What does the 'SW' stand for in SWOT
Strengths and Weakens
Strengths and Weaknesses
Opportunities and Threats
Sausages and Mash
