SRJC BMK54 (Advertising) Mid-Course Review Flashcards

1

The top element of the Marketing Funnel is

Advertising
Strategy
Awareness
Branding

2

This ad is an example of

metaphor/simile
wordplay
emphasizing weakness
opposites

3

Which of these is the Strategy?

Smell like a man, man
Make your man sexier
I'm on a horse

4

Primary research means

research you do yourself
research you do online

5

This ad is an example of

aftermath
Metaphor
wordplay
exaggeration

6

This layout is an example of

color field
axial
celebrity
rebus

7

Good social media marketing

invites the reader to participate
tells the reader what to do

8

this ad uses

curiosity
direct benefit
metaphor
reverse benefit

9

which headline technique does this ad use

interesting facts
exaggeration
curiosity
reverse benefit

10

This ad is an example of

aftermath
wordplay
emphasizing weakness
exaggeration

11

This layout is an example of

mondrian
color field
picture window
rebus

12

Which two go into a creative brief?

target audience description and key insight
headline and layout

13

The Beats target audience is

everyone
young urban males who are passionate about music, fashion, and sports
people with tats
people who like to listen to music

14

Which of these is NOT an example of secondary research?

looking at a company web site
Googling articles about a company
checking out the company Twitter feed
visiting a store

15

Which are important elements of brand identity

headline, visual, body copy
headline, visual, body copy tagline
name, body copy, color palette, tagline
name, color palette, logo, architecture

SRJC BMK54 (Advertising) Mid-Course Review

Questions 15

SRJC BMK54 (Advertising) Mid-Course Review

Questions 15