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Legal Concepts in Marketing Flashcards | StudBud
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Legal Concepts in Marketing
Legal Concepts in Marketing
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1
A patent protects an idea rather than the actual invention.
True
False
2
The Internet Corporation for Assigned Names and Numbers (ICANN) is responsible for:
Managing copyright disputes
Creating new laws for marketing
Overseeing domain name registration
Enforcing advertising standards
3
What does copyright protect?
Only written content
None of the above
Original works of authorship (e.g., photos, videos, music)
Only inventions
4
Which of the following is an example of a trademark?
A patented invention
A written article
A logo
A song title
5
Domain name protection helps prevent others from using a company’s website address.
False
True
6
Which legal document governs commercial transactions in the U.S.?
Patent Law
Uniform Commercial Code (UCC)
Copyright Act
Trademark Registration
