Marketing Ch 11 Product Concepts Quiz

Question 1

Type of Business Product - Pens and Paper used in an office

Accepted Answer

Supplies

Question 2

Categorize the type of consumer product: truck

Accepted Answer

Shopping

Question 3

Categorize the type of convenience product: candy bar

Accepted Answer

Impulse item

Question 4

Categorize a sit-down restaurant based on the good-service continuum

Accepted Answer

Good and Service Mix

Question 5

Type of Business Product - Lumber

Accepted Answer

Raw Materials

Question 6

Categorize insurance products based on the good-service continuum

Accepted Answer

Pure Service

Question 7

Type of Business Product - Gold

Accepted Answer

Raw Materials

Question 8

Type of Business Product - Business Legal Advice

Accepted Answer

Business Services

Question 9

Type of Business Product - New Computers for Company Offices

Accepted Answer

Accessory Equipment

Question 10

Type of Business Product - Car Brakes (uninstalled)

Accepted Answer

Component Parts & Materials

Question 11

Type of Business Product - Wind Tower

Accepted Answer

Installation

Question 12

Categorize the type of convenience product: toilet paper

Accepted Answer

Staple item

Question 13

Categorize the type of consumer product: bottled water

Accepted Answer

Convenience

Question 14

Categorize a can of Coca-Cola based on the good-service continuum

Accepted Answer

Pure Good

Question 15

Categorize the type of consumer product: Prada purse

Accepted Answer

Specialty

Questions 15