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Marketing Unit 1 Review Flashcards | StudBud
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Marketing Unit 1 Review
Marketing Unit 1 Review
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StudBud Administration
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Overall review for unit 1 test covering general introduction to marketing.
Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
The first step to implement the marketing concept is......
Research the design of a product
Hire beautiful people.
Make a significant profit first.
Identify what will satisfy a customer's need.
2
Marketing Mix was developed in the Marketing Concept Era.
True
False
3
Which of the following is not a common complaint about marketing.
Raises prices
Matches supply & demand
Unnecessary purchases
Waste money
4
Fair Packaging & Labeling Act requires ingredients to be listed on the package.
True
False
5
Guaranties & Warranties fall under the "Place" P.
True
False
6
This marketing function provides security for products personnel and customers.
Risk Management
Promotion
Selling
Planning
7
A description of a unique group of prospective customers a business wants to serve.
Employees
Target Market
Stereotype
Mistake
8
This function helps you locate, obtain and use the organizations products and services.
Planning
Finance
Selling
Distribution
9
The Marketing Department era flourished during what decades?
1900's - 1940's
2000 - 2015's
1970's - Current Day
1950's - 1960's
10
Direct personal communication with customers is part of the Planning function.
False
True
11
Federal Trade Commission prevents monopolies.
True
False
12
A radio advertisement is part of which element of the marketing mix.
Price
Place
Product
Promotion
13
Methods of increasing value are included in which part of the marketing mix?
Distribution
Product
Promotion
Price
14
Which technique results in unneeded purchases?
Wide range of colors
Instant Credit & Financing
A, B, & C
Expensive Packaging
15
A location where people bring products to be conveniently exchanged.
Stock Exchange
PHS
Money System
Market
16
Many important social issues are now receiving much attention because of effective marketing.
True
False
17
Using advertising and salespeople were part of the "Marketing" Era
True
Flase
18
In the Production Era, business were mostly concerned about production & distribution.
True
False
19
Which one doesn't belong when using the marketing concept?
Spy on Competition
Operate Profitably
Develop Products & Services
Identify Needs & Wants
20
Assisting in the design & development of services is part Promotion function.
False
True
