SEM 1.05-1.07-Review

When a celebrity gives their public approval of a product

When a business is the only sponsor, or only sponsor within a category, Ex-restaurants, drinks

Who has Naming Rights to the Carolina Panthers Stadium?

This is the slogan for what company? "American by Birth. Rebel By Choice."

Business that tries to appear as a sponsor of an event when there has been no paid sponsor fees

Permission to copy name, brand, logo, trade character, when producing products

An Actual part of a product, Ex. Heated Leather Seats

An effective logo should...

Why would a team sell naming Rights to a venue in the process of being built?

Lebron James in an advertisement wearing Nike and drinking Gatorade, this is an example of

The consumer's belief's, perception, about a company brand or their reputation

What fictitious fishing Company became a restaurant chain after appearing in 1994 best picture

Cost, Demographics of target market, length of contract, media exposure, would be included in

The added value a brand has because of it's popularity

Legal protection of original works and intellectual property, songs, poetry, art, etc

When designing a logo for a sports team, what factors are most important?

What is included in ticket designs to discourage Counterfeiting of tickets

When a business provides a team/entity with apparel, equipment, instead of money

The SWOT analysis, looks at what factors to make good business decision

The rights-holder or owner of a brand name/logo

Money paid by the manufacturer to use a brand name/logo on their products

When a company gives money or apparel/equipment to be affiliated with a team/event

Corporation has it's name attached to a venue/event; FedEx Orange Bowl, Verizon Ampitheater

What corporation has naming rights with the Cincinnati Reds Field

Protection for someone's brand, symbol, word, to prevent others from using this