Chapter 11 - ITB

_____ is the process in which a firm continuously collects and evaluates information about its external environment.

This covers personal selling, traditional advertising, public relations, sales promotion, social media, and e-commerce.

_____ is the set of values, ideas, attitudes, and symbols created to shape human behavior.

Lifestyle, personality, interests, values, attitudes would fit in which market segmentation?

Products that are bought by the end user are called?

The _ is belief that the firm should dedicate all its planning, operations &efforts to the satisfaction of its customers

The blend of the marketer's tools is called the five Ps. Which of the following is NOT one of the five Ps?

_ is the collection, recording, &analysis of data important in marketing &communicating that information to management.

What company did the product management first appear?

Which is not a difference between consumer and business markets?

_____ is the process of separating, identifying, and evaluating the layers of a market to design a marketing mix.

Personal selling, advertising, public relations, and sales promotions are decisions made when planning the ___ strategy.

finding the needs&wants of potential buyers&providing goods&services that meet/exceed the expectations of those buyers.

Soft drinks, candy bars, milk, bread, and small hardware items are examples of what type of products?

____ is a strategy that focuses on forging long-term partnerships with customers.

One of the 5Ps: This can be a good or a service.

_____ segmentation is based on what the product will do rather than on consumer characteristics.

When the company offers new products at low prices in the hope of achieving a large sales volume is called what?

A (n) _____ is any good or service that satisfies wants, along with its perceived attributes and benefits.

Which of the following is an example of a social factor that influences the consumer decision-making process?

_____ is the ratio of benefits to the sacrifice necessary to obtain those benefits.

Which is not a stage in the life cycle of a product?

A strategy of charging a high introductory price for a new product that invites eventual competition is called price:

Which of the following is NOT one of the stages in the product life cycle?

This type of competitive advantage targets and effectively serves a single segment of the market.

Which step to develop a new product would occur first?

_____ involves creating a unique marketing mix for every consumer.

The _____ is based on the five P's.

In new-product development, _____ is the stage at which products that do not meet new-product goals are rejected.

When compared to the consumer market, the business-to-business market:

Which of the following is not a capital product?

When planning _____ strategy, a manufacturer will deal with wholesalers and retailers.

This type of strategy involves choosing a brand name, packaging, colors, a warranty, accessories, and a service program.

Cars would be in what type of product?

Name the type of environmental data. Includes such factors as changes in the ages of potential customers 

A marketer that took the city &climate into consideration as marketing variables would be concerned about _ segmentation

_____ occurs when no money is involved in the exchange of goods or services.

This can produce a product or service at a lower cost than all its competitors while maintaining profit margins.

Which is not a basic form of consumer market segmentation?

The first step in the new products planning process is:

The strategy of raising the price of a product so consumers will perceive it as being higher quality, status or value

_____ is the action that people take in buying and using goods and services.

This is the set of values, ideas, attitudes, and symbols created to shape human behavior. 

Advertising would fit in which of the 5Ps?

Expense items that have undergone little or no processing and are used in the manufacture of end products are called: