Digital Marketing Branding

Question 1

Action or work that is produced, traded, bought or sold, and consumed- example hair cut & color

Accepted Answer

Services

Question 2

The process through which goods/services move from concept to customer - coordination of 4p's

Accepted Answer

marketing

Question 3

One that acquires goods/services for direct use/ownership instead of resale/use in production

Accepted Answer

Consumer

Question 4

Brand __________ is the added value in the products/services.

Accepted Answer

Equity

Question 5

Mutual belief that a brand & a consumer share common values-highest most durable loyalty-trust

Accepted Answer

Brand Affinity

Question 6

Borrowed Equity is when a sponsor tries to use the appeal of an event or team for their brand

Accepted Answer

True

Question 7

All of the brand elements logo color shape letters images and words that causes an association

Accepted Answer

Trademark(s)

Question 8

The relative degree of importance given something-customer perceptions of price & performance

Accepted Answer

Value

Question 9

Campbell Soup, Coca-Cola, Wrigley's Juicy Fruit gum, Quaker Oats & Aunt Jemima were some of the

Accepted Answer

first Companies to Brand

Question 10

A group of potential customers for one's products/services - parties engaged in exchange

Accepted Answer

Market

Question 11

Today Branding is more about a story, feeling, perception, experience, image, or ideology

Accepted Answer

True

Question 12

A name, term, symbol, any type of feature that defines/identifies a seller's product/services

Accepted Answer

Brand

Questions 12