Public Relations and Marketing for Education Companies

Question 1

When is the best time to start PR and marketing outreach to K-12 districts for a new edtech product?

Accepted Answer

As soon as possible. District-level purchases can take a long time!

Question 2

Which month marks the start of the FISCAL year for many U.S. school districts?

Accepted Answer

July

Question 3

What type of funding is often crucial for districts with a high percentage of low-income students?

Accepted Answer

Title 1 Funding

Question 4

The education market is just like any other and does NOT require a specialized PR firm that deeply understands K-12.

Accepted Answer

False

Question 5

K-12 district administrators want radical change and always respond to messaging about "disrupting" education.

Accepted Answer

False

Question 6

What is a primary characteristic of the K-12 education buying cycle?

Accepted Answer

Long and aligned with the school year and budget process

Question 7

Who typically does NOT have the authority to make school or district-wide purchasing decisions in K-12 education?

Accepted Answer

Teachers

Question 8

What is a fundamental aspect of public relations and marketing for education companies?

Accepted Answer

Understanding your buyer and speaking their language

Question 9

What is a recommended strategy when pitching stories to education editors?

Accepted Answer

Connecting your story with trending education topics

Question 10

Which of these methods do education companies use to get feedback from K-12 buyers.

Accepted Answer

All of the Above

Question 11

What does the acronym LMS, commonly used in the context of school districts, stand for?

Accepted Answer

Learning Management System

Question 12

Which of these PR crises should every edtech company prepare for with a crisis management plan?

Accepted Answer

All of the above

Question 13

In which of these months is a typical school district most likely to finalize purchase decisions?

Accepted Answer

June

Question 14

What is a typical timeline for major curriculum purchases in many U.S. school districts?

Accepted Answer

Every 5-10 years

Question 15

Which of these should education companies focus on during back-to-school season?

Accepted Answer

Providing support, resources, and training

Questions 15