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B227 L08 - Perception Flashcards | StudBud
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B227 L08 - Perception
B227 L08 - Perception
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1
Identify the key factor(s) that trigger(s) stereotypes that distort Perceptual Interpretation. [Double or Nothing!!!]
Amplifier effect
Service impact
Descriptive terms
Physical appearance
First impression
Halo effect
2
Identify the
CORRECT
Gestalt Principle(s) applicable to Perceptual Organisation that is/are taught in today's lesson
Figure & Ground
Causation
Similarity
Familiarity
Closure
Proximity
3
Consumers undergo
sensory adaptation
when the absolute threshold decreases
False
True
4
Perceptual Interpretation occurs when a person assigns a meaning to the sensory stimulus from a product.
True
False
5
Which of the following marketing activies is/are useful to overcome
sensory adaptation
?
Exposure Marketing
Economical Marketing
Experiential Marketing
Product Placement
Guerrilla Marketing
Social Media Marketing
6
Identify the
CORRECT
types of Sensory Thresholds covered in this lesson. [Double or Nothing!!!]
Attentive Threshold
Differential Threshold
Cognitive Threshold
Maximum Threshold
Relative Threshold
Absolute Threshold
7
A/An ___ stimulus level equal to the J.N.D. is required for majority of consumers to detect a difference.
exponential
additional
initial
reduced
8
Identify the
CORRECT
concepts of Perception Selection.
Selective attention
Selective amplification
Selective retention
Selective exposure
Selective selection
9
Eyes, ears, nose, hands and legs are the key Sensory Receptors
False
True
10
Identify the
CORRECT
elements of Perception. [Double or Nothing!!!]
Perceptual semantics
Peceptual interpretation
Perceptual adaptation
Perceptual selection
Perceptual discovery
Perceptual organisation
11
Differential Threshold is the
maximum difference
in stimulation that can be detected between two similar stimuli.
True
False
