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Middle School Entrepreneurship Pre/Post Test Study Guide Entrepreneurship Part II Flashcards | StudBud
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Middle School Entrepreneurship Pre/Post Test Study Guide Entrepreneurship Part II
Middle School Entrepreneurship Pre/Post Test Study Guide Entrepreneurship Part II
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This is part 2 study guide for Middle School Assessment in Entrepreneurship.
Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
37) Distribution that gives an authorized dealer the sole rights to sell a product is called
C) intensive,
D) exclusive.
A) selective,
B) productive.
2
39) A contest that creates excitement about a product is a form of
A) publicity
D) all of the above
C) outdoor advertising
B) product placement
3
40) Building rapport during a sales call means
B) being persistent.
C) creating feelings of mutual respect and trust.
A) getting ready to close the sale.
D) answering objections.
4
36) Burger King is a direct competitor to
B) Wendy's.
C) Taco Bell.
D) any fast food restaurant
A) McDonald's,
5
32) Before performing market research, the first thing you should do is
B) choose the type of research.
C) analyze the competition.
D) identify your target market.
A) determine the research method.
6
25) A brief summary business plan should take no more than
10 to 15 minutes
3 to 5 minutes
30 seconds to 3 minutes
5 to 10 minutes
7
33) Facts about consumers that relate to beliefs, lifestyle, and personal preferences are
D) all of the above
B) geographics.
A) psychographics.
C) demographics.
8
31) The time period for acting on a business opportunity before it is lost is called the
C) business window.
A) window of opportunity,
B) starting period.
D) opportunity time frame.
9
34) How do you organize market research data?
C) create a competitive matrix of indirect competitors
A) group indirect competitors by demographics
Giving it to your Accountant to handle
B) compare three or four direct competitors
10
29. When selling, contacting someone you do not know, without prior notice, is called a
cold call
promotional call
prospect call
sales call
11
28) Which of the following is not considered a one to one promotional strategy?
telemarketing
personal selling
direct mail
magazine advertisements
12
30) An executive summary is a one- or two-page report describing
D) the type of business and the type of ownership.
A) company description.
C) business plan financials.
B) the business plan's highlights.
13
22) When a musical work is created, it is protected by a
D) none of the above
B) copyright,
C) patent.
A) trademark.
14
38) Which of the following is not a common fixed expense?
rent
utilities
salaries
labor
15
24) A brand name can be legally protected by a
D) all of the above
B) patent.
C) copyright.
A) trademark.
16
35) A competitive matrix is used to compare one business with
C) the mass market
A) the market indicators.
B) its direct competitors,
D) its indirect competitors.
17
26). Which of the following is true about a business plan?
it has a set format
once developed, it doesn’t change
developing it is simple and straightforward.
it will need to be changed from time to time
18
21) For a negotiation to be successful, both parties must
B) make the same number of concessions.
A) focus on wants instead of needs,
C) bargain in good faith.
D) all of the above
19
23) A device or process can be protected by a
B) patent.
D) all of the above
C) copyright
A) trademark.
20
27) Expenses that change the quantity of goods sold for period of time are called
fixed expense
fluctuating expenses
selling expenses
variable expense
