stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
MKTG 101 Final Review Flashcards | StudBud
Explore
/
MKTG 101 Final Review
MKTG 101 Final Review
50 terms
·
StudBud Administration
·
46 plays
Imported from external platform
Flashcards
50 cards
F
Practice quiz
P
Host live
L
Questions
50
Answers
1
What is the Torrance Test of Creative Thinking?
A physical fitness assessment
A test of creativity
An English grammar test
A math proficiency test
2
Employee creativity can make a substantial contribution to an organization’s growth and competitiveness.
TRUE
FALSE
3
Which of these famous individuals reflected on their work?
Da Vinci
Curie
Edison
Einstein
4
Paul Torrance says that some degree of creativity is required to solve problems unless:
the person works on a manufacturing line
the person has a practiced or learned solution
the person works as a veterinarian
the person is designing the new Mississippi flag
5
What is the literal meaning of creativity?
From Old English “cræft” meaning “strength, skill”
From French “créatif” meaning “to imagine, to conceive”
From Greek “kreas” which means “flesh, meat”
From Latin “creare” which means “to bring into existence, to originate
6
Creative teams perform better and are more efficient and cost effective.
TRUE
FALSE
7
Creativity can refer to a…
None of the above
Product
Process
Person
8
A survey of 1,500 CEO's identified__________ as the No.1 leadership competency of the future.
Collaboration
Creativity
Adaptability
Persuasion
9
What is an analogy?
A detailed analysis of a single item
A historical account of an event
A comparison that suggests parallels between two different things
A precise scientific measurement
10
Creative organizations are:
More profitable
None of the above
More efficient
More competitive
11
According to the Boston Consulting Group, creativity and innovation enable new ways of working that ensure profitability
FALSE
TRUE
12
Reflection Improves Creativity
FALSE
TRUE
13
According to the Innovator's DNA book, what two skills are required for successful entrepreneurs?
Design Skills
Distribution Skills
Delivery Skills
Discovery Skills
14
A creative matrix is used for what purpose in design thinking?
To create a budget for a project
To analyze statistical data
To organize a schedule for team meetings
To brainstorm ideas
15
What are Wicked Problems?
Technical issues that can be fixed with current technology
Social or cultural problems that are difficult to solve
Problems that have no impact on society or culture
Easily solvable problems with clear solutions
16
Which of the following is an example of a low fidelity prototype?
A virtual reality simulation
A sketched picture on notecards
A detailed 3D Model
A coded prototype
17
Good insights are:
Authentic
None of the above
Revealing
Non-obvious
18
Creativity is sufficient for a business to thrive.
FALSE
TRUE
19
Compared to founder CEOs at innovative companies, functional managers tend to be more discovery driven.
TRUE
FALSE
20
Which of these statements about Creativity are true:
Creative people perform better in school and stay longer in school
Creative people are more able to handle stress
Creativity is a stronger predictor of achievements than IQ
Creative people do better on their SATs than their peers
21
What does HMW stand for?
How might we
Help Me Win
Heavy Metal Work
Help me with
22
Social Listening is a form of observation to gain insights into the motivations of consumers.
TRUE
FALSE
23
What is the three word definition for creativity we used this semester?
Novelty plus value
Analysis, Logic, Reason
Routine, Standard, Conventional
Copying, Imitating, Replicating
24
According to Ernst & Young, creative organizations are more profitable.
FALSE
TRUE
25
What is one of the biggest obstacles to creativity?
Abundant resources
Collaboration
Attachment to outcome
A clear set of instructions
26
What is the degree to which a prototype represents the appearance and interaction of the product or service?
Precision
Viability
Fidelity
Functionality
27
What did Sir Ken Robinson say about creativity?
Creativity cannot be learned or taught
Creativity is less important than knowledge
Creativity is a process of having original ideas with practical value
Creativity is about perfecting what already exists
28
In general, creativity should be the end goal when solving business problems.
TRUE
FALSE
29
Governments (i.e. the public sector) do not need to be creative.
FALSE
TRUE
30
According to Adobe, companies that embrace creativity outperform rivals in market share and growth.
FALSE
TRUE
31
What is Divergent Thinking?
Rejecting unconventional ideas in favor of traditional ones
a thought process to generate many ideas
Focusing on finding the single correct answer
a thought process to narrow down to a few ideas
32
What is a human-centered approach to innovation?
Automation
Design Thinking
Experimental Design
Brainstorming
33
Which statement is true about Creativity and Innovation?
Innovative ideas are new to the world, not just the creator.
Innovation is only about technological advancement
Creativity is solely about artistic expression
Creativity does not contribute to innovation
34
What is the purpose of empathizing with the user?
To become friends
To discover their expressed and latent needs
To create a new product
To learn their favorite food
35
According to Bottani, the flexibility and speed of reaction of agile companies strongly dependent on creativity.
FALSE
TRUE
36
When would we use the SCAMPER technique?
To come up with alternative ideas and/or solutions
To solve mathematical problems
To create a detailed business plan
To document and record data accurately
37
Marketing and creativity is about…
Product distribution
Competitive pricing
Sales techniques
Value creation
38
A _________ is a personal timeline of the experiences for a customer.
Creative Matrix
A Timeline Chart
A Mind Map
A Journey map
39
What is the process of quickly putting together a working model in order to test various aspects of a design?
Prototyping
Building
Documentating
Brainstorming
40
Which job do you not want to see creativity in?
All jobs require creativity
Assembly line work
Accounting
Law enforcement
41
According to Ernst & Young, 50% of our revenue in 5 years’ time must come from sources that do not exist today.
FALSE
TRUE
42
How does creativity differ from innovation?
Creativity is thinking new things. Innovation is doing new things.
Creativity is about efficiency, while innovation is about ideas
Creativity and innovation are the same concept
Creativity is not necessary for Innovation
43
How does entrepreneurship differ from innovation?
It doesn’t, it is a synonym for innovation
It is about ideas in your head
It is the process of building a business from an innovation
It is a different model of innovation
44
Which of the following is an example of a high fidelity prototype?
A storyboard
An interactive working phone app
A flow diagram
A paper mockup
45
According to LinkedIn, what is the number 1 soft skill desired by employees?
Creativity
Persuasion
Adaptability
Collaboration
46
Design Thinking is a type of Quantitative Research.
FALSE
TRUE
47
When you have high implementation success but low deviation from the status quo, this is an example of:
Creativity
Innovation
Process
Ineptness
48
What is Convergent Thinking?
a thought process to narrow down to a few ideas
a thought process to generate many ideas
Thinking outside the box to come up with creative ideas
Brainstorming many possible solutions to a problem
49
What delivers value to consumers?
Benefits
Novelty
Features
Attributes
50
When we reframe a problem, we are looking at it from…
different perspectives
a single perspective
the perspective of a consumer
the perspective of a an extreme user
