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Introduction to Marketing: Concepts and Vocabulary in English Flashcards | StudBud
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Introduction to Marketing: Concepts and Vocabulary in English
Introduction to Marketing: Concepts and Vocabulary in English
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1
Which of the following is NOT one of the 4Ps of Marketing?
promotion
Product
place
profil
2
What does 'SWOT' stand for in SWOT Analysis
?
Services, Weaknesses, Options, Trends
Strengths, Wins, Options, Threats
Sales, Wins, Opportunities, Trends
Strengths, Weaknesses, Opportunities, Threats
3
What is branding ?
Conducting market research
Distributing the product to stores
Setting the price of a product
Creating a unique name and image for a product
4
What is a 'Unique Selling Proposition (USP)'?
Strengths, Wins, Options, Threats
Services, Weaknesses, Options, Trends
Sales, Wins, Opportunities, Trends
Strengths, Weaknesses, Opportunities, Threats
5
What does "Target Audience" mean ?
the price of a product
The brand name of a product
The location where a product is sold
The specific group of consumers a company aims to reach
